DNA Dynamics, Inc Confirms Rebranding of Subsidiaries

June 8, 2011

LEAMINGTON SPA, England, June 8, 2011 /PRNewswire/ — DNA Dynamics, Inc (PK:DNAD) announces today that its subsidiaries are adopting a common approach to the brand and naming by changing their names from Slam Productions Limited to DNA Studios Ltd and Appache Mobile is changing to DNA Interactive Ltd.

Ed Blincoe, CEO of DNA Dynamics, Inc in announcing the change commented that “this is a strategic move for us as we look towards building a common brand and a successful gaming company as we move through 2011. We are gaining traction with some of America’s biggest brands and the more we present a unified image to the marketplace, the more likely we are to win these bids. I am looking to announce new branding over the coming weeks and months, including a new online image. By the start of August 2011, I would like to be presenting an impressive corporate image to the world.”

Slam Productions, in changing its name to DNA Studios, will be looking to place itself as the first port of call for major brands who are looking to create graphically rich applications including both games and companion apps and is looking to build upon the success it has created over the past 12 months.

Appache Mobile will now be known as DNA Interactive and the position it will take in the marketplace is as a leading Publisher of high quality games. As the DNA group of companies start to develop and publish their own IP and games, DNA Interactive will become increasingly important as the driving force behind revenue generation for the group.

DNA Dynamics, Inc is currently exhibiting at The Electronic Entertainment Expo, commonly known as E3, an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game developers to present their upcoming games and game-related hardware. DNA Dynamics is there to showcase its latest games and technology including Skillz: The DJ Game.

About DNA Dynamics, Inc:

The wholly owned subsidiary of DNAD, DNA Interactive, is a publisher of games and Apps for mobile and tablet devices. Established in 2010 DNA Interactive develops and acquires new and recently published games for iOS and Android devices.

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For more information, please visit www.dnadpk.com

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words “may,” “will,” “should,” “plans,” “expects,” “anticipates,” “continue,” “estimate,” “project,” “intend,” and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company’s control.

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SOURCE DNA Dynamics, Inc

Source: newswire

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