Weiner Sandwiched Between David Letterman and Chris Brown on Sincerity Scale
FLEMINGTON, N.J., June 8, 2011 /PRNewswire/ — A new media study among 1,557 self-reported Democrats, Republicans and Independents revealed that more than half indicated that Congressman Anthony Weiner’s apology for sending lewd photos through Twitter was sincere.
The study was conducted during June 7-8 by HCD Research to obtain viewers’ perceptions of a video in which Anthony Weiner apologized for Tweeting the photos to various women. To view detailed results of the study go to: www.mediacurves.com.
Among the findings:
Do you think that Congressman Weiner's apology was sincere?
All Respondents Total Yes 51% No 49%
Do you think that Congressman Weiner should resign?
Political Affiliation Yes No Democrats 49% 51% Republicans 70% 30% Independents 58% 42%
Compared to recent apologies that were studied by HCD Research for their level of sincerity, Congressman Weiner’s apology ranked him in the middle of the pack, placing between David Letterman and Chris Brown:
Aiko Toyoda 67 Tom Vilsak 65 Tiger Woods 60 David Letterman* 60 David Letterman** 60 Anthony Weiner 51 Chris Brown 47 Gordon Brown 38 Elliott Spitzer 30 John Mayer 12 *Bristol Palin **Extortion comments attempt
While viewing the video, participants indicated their perceived levels of sincerity by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company’s services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.comÃ‚® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisement.
SOURCE HCD Research