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Weiner Sandwiched Between David Letterman and Chris Brown on Sincerity Scale

June 8, 2011

FLEMINGTON, N.J., June 8, 2011 /PRNewswire/ — A new media study among 1,557 self-reported Democrats, Republicans and Independents revealed that more than half indicated that Congressman Anthony Weiner’s apology for sending lewd photos through Twitter was sincere.

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The study was conducted during June 7-8 by HCD Research to obtain viewers’ perceptions of a video in which Anthony Weiner apologized for Tweeting the photos to various women. To view detailed results of the study go to: www.mediacurves.com.

Among the findings:

    Do you think that Congressman Weiner's apology was sincere?
     All Respondents                                Total
    Yes                                                       51%
    No                                                        49%
    Do you think that Congressman Weiner should resign?
    Political Affiliation Yes     No
    Democrats                 49%    51%
    Republicans               70%    30%
    Independents              58%    42%

Compared to recent apologies that were studied by HCD Research for their level of sincerity, Congressman Weiner’s apology ranked him in the middle of the pack, placing between David Letterman and Chris Brown:


    Aiko Toyoda                         67
    Tom Vilsak                          65
    Tiger Woods                         60
    David Letterman*                    60
    David Letterman**                   60
    Anthony Weiner                      51
    Chris Brown                         47
    Gordon Brown                        38
    Elliott Spitzer                     30
    John Mayer                          12
    *Bristol Palin          **Extortion
     comments               attempt

While viewing the video, participants indicated their perceived levels of sincerity by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company’s services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisement.

SOURCE HCD Research


Source: newswire



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