La Embajada de la Republica Deportiva Hits the Road for Another Winning Season
MIAMI, June 13, 2011 /PRNewswire/ — La Embajada de la Republica Deportiva, the national experiential mobile tour for Univision’s famed “Republica Deportiva” (Sports Nation) sports show, got off to a great start in Texas setting the tone for a successful tour. Back this year for a 10-city tour across the U.S., La Embajada de la Republica Deportiva has partnered with presenting sponsor Coke Zero to provide Hispanic fans with an all-encompassing sports adventure.
“We are thrilled to once again connect our loyal sports fan base with ‘Republica Deportiva’ through a unique, live experience in local markets across the country,” said Alexander “Sandy” Brown, president of Univision Sports. “This experiential tour speaks to Univision’s commitment to further connect our audiences with our shows via live events, while creating innovative opportunities for marketers to engage with the fastest growing consumer segment in the nation.”
The traveling experiential tour continues to expand the reach of Univision’s flagship TV sports show, connecting viewers with “Republica Deportiva” via special Univision celebrity appearances, interactive sports competitions, and sports-related entertainment. The 15,000 square foot event footprint will make appearances at major soccer games and large Hispanic festivals from June to October 2011. Fans will battle it out in competitive sports challenges for prizes and quench their thirst with ice-cold Coke Zero.
“After the positive reception of La Embajada de la Republica Deportiva by fans last summer, we are enthusiastic about continuing to expand the Republica Deportiva experience this year with Univision and sponsors,” said Eventus President and CEO Nelson Albareda. “We are determined to diligently provide fans with original interactive event platforms building stronger fan/brand connections.”
La Embajada de la Republica Deportiva kicked off its 2011 tour in Arlington, Texas on June 5 at the Dallas Cowboys Stadium during the Gold Cup soccer match-ups: Costa Rica vs. Cuba and Mexico vs. El Salvador. The tour will continue through October making stops in Meadowlands, NJ; Dallas, TX; Los Angeles, CA; Chicago, IL; Washington D.C.; San Antonio, TX; Austin, TX; and will wrap up in Miami, FL. For details on tour stops, fans can log on to www.univision.com.
“Republica Deportiva” has catered to Hispanic sports fans providing them with relevant coverage of the latest sporting events, in-depth athlete interviews and, of course, the infamous Senadoras. The traveling-event footprint includes a replica of the iconic “Republica Deportiva” bar-styled set, interactive gaming technology and hands-on athletic contests.
Fans get a chance to show off their skills in the 3 vs. 3 soccer tournament, block shots in Matapenales, hit all net in the Tiro Libre basketball free throw challenge, and flex their muscles as they clock their best fastball.
“Republica Deportiva” airs nationally on the Univision Network every Sunday at 1 p.m. ET/ 10 a.m. PT. The show covers Hispanics’ all-time favorite sports from soccer to boxing, as well as NFL, MLB, NBA and Formula One. Hosted by Fernando Fiore and Felix Fernandez, the show features sports news, interviews, and human interest stories, as well as special guest appearances by world-famous athletes.
About Univision Communications Inc
Univision Communications Inc. (UCI) is the premier media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 86% of U.S. Hispanic households and Univision Cable Networks, including Galavision, the country’s leading Spanish-language cable network, and a suite of six cable offerings – De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Clasico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
Eventus is an experiential, sports and entertainment marketing company focused on connecting brands with multicultural consumers. Eventus operates distinct business units focused on delivering innovative event properties, media properties, and integrated promotional programs targeting multicultural markets. The company is headquartered in Miami with offices in major cities across the United States. For more information on Eventus, please visit www.eventuslive.com
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the Company’s portfolio features 14 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.