HartzÂ® Extends Partnership with Examiner.com for Social Media Program
DENVER, June 14, 2011 /PRNewswire/ — The Hartz Mountain Corporation has announced they will continue their relationship with Examiner.com. Focusing on pet health, the program has created word of mouth marketing through the creation of original and authentic pet care content and social media conversations. The focus of these programs is to produce an environment that is contextually relevant for both the marketer and the consumer.
“Every Examiner Connect program is based on a custom strategy, initiating a process of engagement targeted to specific Examiners and is designed to encourage content creation around predetermined themes. In this case, pet health,” said Tom Woerner, senior vice president of national sales for Examiner.com. “The HartzÃ‚® program has been a great example of how earned media created amplifies the value of this offering.”
The initial campaign was centered on flea and tick prevention and generated more than $600,000 in earned media from social media actions and original content. The next phase of the campaign will focus on pet dental health and will highlight Hartz Crunch ‘n CleanÃ‚® dog biscuits and treats.
HartzÃ‚® is the latest brand to participate in the Examiner Connect marketing program created by Examiner.com, which is based on the unique relationship that Examiner.com has developed with its 72,000 content producers, in this case, more than 2000 pet and pet health writers.
Other successful Examiner Connect programs include brands such as IAMS, The National Highway Traffic Safety Administration, American Family Insurance and HGTV.
For more information about Examiner.com and Examiner Connect, please visit www.examiner.com/advertise.
Launched in April 2008, Examiner.com serves 240 markets across North America and is the insider source for local. Examiner.com feeds the passion the local community has for its favorite interests, activities and establishments by connecting them with credible and informed contributors who write and share information with the passion and insights only a local insider can provide. Examiner.com is a division of the Clarity Digital Group, LLC, wholly owned by The Anschutz Company, a Denver-based investment company with a broad array of assets in print and digital media, live sports and entertainment, hospitality, film production and exhibition and wind energy development.
The Hartz Mountain Corporation line of pet products was born in 1932 with packaged bird food, and expanded through the 1950s into aquatic supplies as well as dog and cat products, most notably the HartzÃ‚® flea & tick collar–still the #1 selling flea & tick collar for both cats and dogs. Based in Secaucus, New Jersey, The Hartz Mountain Corporation has been making pet products with love, for people like you who love their pets- for over 80 years. Hartz Crunch ‘n CleanÃ‚® is a line of great tasting dog biscuits, dog treats, and cat treats with DentaShieldÃ‚®, a proprietary tartar-fighting ingredient. HartzÃ‚® has over 1,500 innovative products which are sold through 40,000 U.S. and Canadian retail outlets.
HartzÃ‚®, Crunch ‘n Clean(TM) and other trademarks are trademarks of The Hartz Mountain Corporation.