Hipscan Unites Online and Offline Worlds in Unique Digital Identity
MENLO PARK, Calif., June 16, 2011 /PRNewswire/ — It’s hip to be square. That is, if the square is a digital QR code called Hipscan.
Hipscan allows anyone to mesh online and offline worlds on a business card, t-shirt, brochure, email signature and more with new and innovative Quick Response code technology that creates a valuable digital identity.
Your Hipscan, which can be created for free in five different colors, directs mobile devices to your website, social media pages, profiles … anything online. The Hipscan QR code is completely unique and can be changed and updated at any time. A QR code is basically a 2D barcode that can be scanned using a smartphone’s camera and other devices to transfer information.
Who needs a digital profile? Anyone who wants to connect with others, whether it’s for business or friendship. Hipscan works with any mobile scanner, such as RedLaser for iPhone or Barcode Scanner for Android.
Hipscan founder Robert Marhamat, a social media entrepreneur who created socialpda(TM), said that the intent of Hipscan is to unite both offline and online worlds in one digital identity. This can be particularly useful for small businesses trying to build brands and customer loyalty.
Not only that, businesses can track the effectiveness of marketing items like brochures with Hipscan. Put Hipscan on business cards to hand out at trade shows. Print Hipscan on a t-shirt, where others can capture it on their phone as an image and then scan.
Hipscan has partnered with Social Print Studio to offer everything from stickers and apparel to posters and postcards.
“Your unique Hipscan can be tied into all sorts of digital media, including photos, reviews, directions and event dates and times,” Marhamat said. “A two-dimensional barcode can present a wealth of information and create a ‘what’s behind door number one’ mentality,” he said.
Founded earlier this year, Hipscan is part of the Buzz Social Media Corporation. For more information, please visit http://www.hipscan.com.
JW Public Relations