Quiksilver Partners With MSG Networks & Fuse to Telecast the 2011 Quiksilver Pro New York Surf Competition
HUNTINGTON BEACH, Calif., June 16, 2011 /PRNewswire/ — Quiksilver and The Madison Square Garden Company today announced an agreement for MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) and Fuse Networks (Fuse and Fuse HD) to be the official U.S. telecast partners for the 2011 Quiksilver Pro New York. The Madison Square Garden Company recently launched MSG Action Sports, a division of MSG Sports that will produce a variety of action sports and lifestyle events, properties and television programming.
Quiksilver’s partnership with MSG Action Sports provides MSG Networks and Fuse with exclusive television distribution rights for the first-ever ASP (Association of Surfing Professionals) East Coast World Title stop, music and action sports festival. The surf contest purse is an unprecedented $1 million.
MSG Media’s coverage of the 2011 Quiksilver Pro New York will take place throughout the entire two-week competition and festival at Quiksilver’s 20-acre beachfront site in Long Beach, New York from September 2-15, 2011. MSG Networks will telecast live and live-to-tape surfing action, including the quarter-final, semi-final and final rounds of the competition. Additional programming from the festival will air daily on both MSG Networks and Fuse during the September 2-15 competition window, and will also include live and live-to-tape daily segments showcasing the surf competition, BMX, skate and Motocross athletes and exhibitions, as well as contest highlights, athlete interviews, action sports exhibitions, daily concerts and cultural events all associated with the company’s three core brands, Quiksilver, Roxy and DC. Quiksilver professional snowboarder Todd Richards will be the lead on-camera host for MSG Networks and Fuse programming, with additional commentary from other surfers and action sports athletes. Fuse will also host an on-site installation in Long Beach throughout the event, and both MSG Networks and Fuse will promote the event and the telecasts.
“The Madison Square Garden Company is a world-class entertainment organization and we are confident that they are the perfect broadcast partner for The Quiksilver Pro New York,” says Bob McKnight, CEO of Quiksilver. “The newly launched MSG Action Sports group will elevate awareness for our industry’s athletes and events in New York City throughout the U.S., and their understanding of sports, music and television production will be a great asset to promoting our sports and lifestyle.”
In addition, Quiksilver will be a sponsor of MSG’s first action sports event, “Air In the Square,” a pro skateboarding and BMX competition set for Thursday, June 16 from 3:00- 5:00 p.m. in Times Square, New York, that will be televised nationally on Fox Sports Net.
“Fuse’s young, active demographic is the perfect audience for The Quiksilver Pro New York, and its broad national distribution will further expand the scale of this unique event,” said Michael Bair, President, MSG Media. “Locally, MSG Media will add marketing muscle to enhance the event’s standing in the New York area. The entire effort is a perfect example of how The Madison Square Garden Company can combine assets like no one else. We are excited to partner with Quiksilver, and look forward to bringing the inaugural Quiksilver Pro New York to our viewers.”
Quiksilver, Inc. (NYSE: ZQK) is the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories, snowboards and related products. The company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its board riding culture and heritage.
The reputation of Quiksilver’s brands is based on outdoor action sports. The company’s Quiksilver, Roxy, DC, Lib Tech, and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding.
The company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/ Pacific headquarters are in Torquay, Australia.
About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the company’s overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features other sports properties, including the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG’s venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD), a national television network dedicated to music. MSG Entertainment is one of the country’s leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG’s diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. More information is available at www.themadisonsquaregardencompany.com.
SOURCE Quiksilver, Inc.