June 17, 2011

Malt-O-Meal® Helps Al Roker and The TODAY Show ‘Lend A Hand’

MINNEAPOLIS, June 17, 2011 /PRNewswire/ -- Malt-O-Meal, America's largest family-owned cereal company, today announced its participation in the NBC Today Show's "Lend A Hand" series with America's favorite weatherman, Al Roker. From June 13-17, Malt-O-Meal made contributions at Roker's five goodwill stops, totaling $150,000 in product donations to charities across the country, including today's donation to the Covenant House of West Virginia.

Malt-O-Meal's corporate communications manager, Linda Fisher, joined Roker in West Virginia to "Lend A Hand," donating more than 100,000 servings of the company's Better Oats instant oatmeal to the Covenant House. Malt-O-Meal also made a cash donation of $25,000 to assist the Covenant House in its continued program efforts for low-income and no-income families in Charleston.

"We're honored to be partnering with Lend A Hand and The Today Show to make a difference in each of these five communities," says Fisher. "Malt-O-Meal has a long history of serving the underserved, and this partnership has allowed us to make a deep impact.

In its tenth consecutive year, "Lend A Hand" continues its mission to help small charities that work towards improving conditions in their communities. Malt-O-Meal participated in each of Roker's five stops, donating $30,000 in product, the equivalent of 100,000 servings of oatmeal, to each nonprofit. This year's organizations included Alaska Pride in Anchorage, The Culinary Training Academy in Las Vegas, The House of Hope for Children in Houston, The Community Kitchens of Birmingham, and the Covenant House of West Virginia.

For more information about the NBC Today Show's "Lend A Hand" program and to watch the clips from this week's segment, visit: http://bit.ly/LendAHandMOM.

About Malt-O-Meal

Malt-O-Meal is the largest family owned cereal company in the U.S. The company has produced quality cereal products since 1919 and manufactures many varieties of oatmeal, family-favorite ready-to-eat and all-natural cereals as well as its original, farina-based hot cereal. Today, one in 10 servings of cereal breakfast eaten every day is a Malt-O-Meal brand cereal. Dedicated to providing families access to better breakfasts at better prices, Malt-O-Meal is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. For more information about Malt-O-Meal and its cereal products please visit www.Malt-O-Meal.com or www.BagTheBox.com.

SOURCE Malt-O-Meal