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Cobra to Showcase Cobra Tag(TM) and Other Consumer and Mobile Electronics Innovations at gdgt live in New York

June 20, 2011

NEW YORK, June 20, 2011 /PRNewswire/ — Cobra Electronics Corporation (NASDAQ: COBR), celebrating 50 years of innovation in 2011 as a leading designer and manufacturer of award-winning consumer and mobile electronics, today announced it will showcase some of its newest and most innovative new consumer electronics devices as a sponsor of gdgt live in NY, a high energy gadget showcase which kicks off the CEA’s CE Week in New York City. The event takes place June 21, 2011, from 7:00-10:00 p.m. at the Altman Building, 135 West 18th Street, in the heart of downtown Manhattan.

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At gdgt live and throughout CE Week, Cobra will preview some of its latest CE and mobile electronics innovations. Among them, Cobra Tag powered by Phone Halo Technology, is an ingenious alarm and loss prevention system that consists of a smartphone app that is paired via Bluetooth® to a small, sleek key fob device. Owners download the free Cobra Tag app to their smartphone and then attach the Cobra Tag device to any item they wish to protect, such as car keys, a purse, or a backpack. The Cobra Tag system monitors the distance between the phone and tagged items and produces an audible alert if they become separated.

The company will also be demonstrating Cobra iRadar(TM), the industry’s most advanced smart detection system, providing Cobra customers with personal safety, driving peace-of-mind, and near real-time safety information updates. Other products on display during various events during CE Week will include Cobra PhoneLynx(TM), a unique and affordable solution to eliminating landline home phone bills, as well as the entire 2011 family of industry-leading radar detectors from Cobra.

“As we celebrate our 50th anniversary in 2011 and our long-standing relationship with the consumer electronics industry and the CEA, we are delighted to play a key role in the first-ever CE Week festivities in New York,” said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. “As most of us know, the ‘town that never sleeps’ is an easy place to misplace cell phones, purses, and backpacks, so it’s the perfect venue to preview our exciting new Cobra Tag device.”

“All of us at gdgt are excited to be kicking off CE Week in New York City with innovative sponsors like Cobra,” said Peter Rojas, co-founder of gdgt. “There’ll be tons of cool new gadgets to play with, free gdgt t-shirts and smartphone cases, and chances to win some amazing gear. It’s a great opportunity for users to interact with, and give feedback to, the companies creating the gadgets they can’t live without.”

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of mobile electronics, communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company’s innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at www.facebook.com/CobraElectronics.


    Media Contacts:
    Stephen Drusano             Chris Kooistra
    Skyya Communications        Cobra Electronics
    (212) 969-1777              (773) 307-8386
    stephen.drusano@skyya.com   ckooistra@cobra.com

SOURCE Cobra Electronics


Source: newswire



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