Hemisphere Beverages Selects V.K. Fields & Co. as PR Agency of Record for New ‘ZOBO’ Drinks
DURHAM, N.C., June 20, 2011 /PRNewswire/ — International distributor Hemisphere Beverages recently inked a new deal naming Raleigh, North Carolina-based V.K. Fields & Company as the public relations agency of record to promote its hibiscus beverage “ZOBO.” In the wake of ZOBO’s international debut into the beverage industry at the National Restaurant Association show in May 2011, the drink received recognition as ‘Most Refreshing Beverage’ by Restaurant Business Magazine.
Ruby-red ZOBO is caffeine free and has 100 percent of the daily recommended dose of Vitamin C. Several medical studies confirm that hibiscus drinks have been proven to reduce blood pressure, reduce blood cholesterol levels, and assist in weight-loss regimens. ZOBO has no empty calories, no additives and no preservatives, and it’s a convenient, portable beverage. ZOBO has no HFCS (High Fructose Corn Syrup) and is sweetened with natural cane sugar. ZOBO currently offers six flavors suitable for hot or cold drink consumption: Original, LemonLime, Vanilla, Pineapple, Strawberry and Ginger.
Mr. Kehinde Olajide, president and CEO of Hemisphere Beverages, manufacturer of ZOBO, said, “We’re pleased that ZOBO was enjoyed by so many people and has been introduced to an international audience. Our participation at the National Restaurant Association show allowed us to expand our presence in the marketplace, and we feel confident that V.K. Fields & Co. will help us advance that goal.”
Headquartered in Durham, NC, Hemisphere Beverages manufactures and distributes refreshing “all natural” beverages with high nutritional values. Customers and fans of the drinks can connect online through the ZOBO website at www.ZoboLove.com. Corporate information for media, retail outlets and wholesalers is available online at www.HemisphereBeverages.com. For more information or to schedule an interview, contact V.K. Fields & Co. Public Relations at (919) 829-5951 or e-mail firstname.lastname@example.org.
SOURCE V.K. Fields & Company