Kickanotch Mobile Partners With Propaganda Inc. to Launch Tone Body Wash Campaign National QR Code Campaign in Wal-Mart Stores
KANSAS CITY, Kan., June 20, 2011 /PRNewswire/ — Kickanotch Mobile teams up with Propaganda Inc. to launch an interactive mobile marketing QR code campaign for Tone Body Wash in Wal-Mart stores nationwide.
Tone Body Wash, a division of Dial, are using QR codes and the i-nigma platform to engage consumers on a whole new level. Shoppers in Wal-Mart stores can scan codes to watch a live video of Sara Bareilles, three-time Grammy nominee with over one million albums sold. After watching the video, consumers can interact directly from their mobile device while shopping. The promotion offers a chance to win backstage passes to an upcoming concert; including airfare, hotel, $1000 spending cash and more.
“Working with Propaganda has been amazing. It gives a 360 degree approach to deliver clients a one-stop shop mobile ad campaign. We offer mobile solutions that bring real life results. The consumer receives much more out of their shopping experience,” Andy Lynn, CEO of Kickanotch mobile said. “Additionally, Propaganda and Tone are able to track the impact of their campaign with geo-location at each and every store. Our clients can use irrefutable data to not only make their product better while in front of the consumer, but also allocate their marketing budget directly where it should go to get the highest ROI possible,” Lynn Stated.
Propaganda Inc. was co-founded by Flint Finlinson and Paul Jarvis and specializes in creating, developing and rejuvenating brands. Their company is headquartered in St. Louis and serves many clients such as Dial Corporation and Tone Body Wash, Finish Line, Ponderosa, Bennigan’s Grill & Tavern, Bakers Footwear Group and many more.
Kickanotch Mobile, founded by Andy Lynn, focuses on mobile applications and increasing revenue streams through radio and television broadcasting, and publishing partners. Kickanotch offers a mobile management platform to manage your mobile application content, advertising, and mobile application development. Their focus is to extend clients’ brand, but also monetize through mobile advertising network sales, combined with localization and selling inventory for the highest client sales growth.
Kickanotch Mobiles’ division, Scanlutions.com offers QR codes and the industry leading QR code software through 3GVision i-nigma. Kickanotch mobile clients’ and campaigns include, KPRS HOT 103 JAMZ, KPRT Gospel 1590, Kansas City Business Journal, Tone Body Wash, Crestron Electronics, Cafe Mocha Talk Radio, Firefly Media, and many more.
Business Inquiries: Daniel Watkins
Media Contact: Andy Lynn
SOURCE Kickanotch Mobile