Groupon Humorously Harpooned by Zavee in Parody of ‘I’m a Mac, I’m a PC’ Commercials
BOCA RATON, Fla., June 20, 2011 /PRNewswire/ — With a nod to the iconic “I’m a Mac, I’m a PC” commercials, Zavee LLC sends a comedic shot across the bow of Groupon with a series of Web videos that charmingly poke fun at problems encountered by Groupon deal hunters and highlight the benefits of Zavee’s everyday cash back reward loyalty program. The commercials can be found online at www.youtube.com/ZaveeTV.
Zavee’s commercials depict laugh-out-loud scenarios that include adventures in pole dancing, clown school and mixed martial arts. The commercials feature a delightful male-female duo, the hapless but sweet Groupon Guy and the pretty and savvy Zavee Shopper. As the Groupon Guy tries to impress his friend with his daily deals, he falls prey to some of the pitfalls inherent in the Groupon model. In contrast, the Zavee shopper effortlessly reaps rewards every time she shops and dines at the hundreds of local Zavee merchants. After many travails, the Groupon hunter is converted to the smarter way to save: Zavee.
“The Mac/PC commercials are memorable for their good-natured take on the David and Goliath story,” said Ron Stack, COO of Zavee. “But the insights into the differences between the systems struck a chord with millions and established Apple as a viable alternative to Windows. In our parody, we followed a similar approach, simply highlighting some of the ways in which Zavee’s innovative social shopping program offers advantages that larger sites like Groupon can’t match.”
Unlike one-time promotion sites, Zavee builds long-term relationships between merchants and consumers. With Zavee, consumers earn cash back every time they visit a Zavee merchant. Zavee also provides consumers with a social networking platform, allowing them to share their recent experiences and opinions with other shoppers and merchants. And since Zavee’s model is based upon supporting local communities, they’ve created a program allowing consumers to direct the company’s charitable giving.
About Zavee: Zavee has recently launched in the South Florida market with plans for national expansion. Zavee is free for consumers to join, and the website, www.zavee.com, makes it easy to find local merchants and their cash back offers. Registered shoppers earn cash back rewards each and every time they shop and dine at Zavee merchants, and never need to bring coupons or loyalty cards. The latest Zavee news is also available at www.Facebook.com/Zavee or on Twitter @Zavee.