Leo Burnett Wins Top Award at Cannes Lions Festival of Creativity
CANNES, France, June 27, 2011 /PRNewswire/ — Leo Burnett Melbourne won the Grand Prix for Good for its “See The Person,” campaign and Leo Burnett London won one of the first ever Gold Creative Effectiveness Lions for its McDonald’s “There’s a McDonald’s For Everyone,” campaign. Eleven other Gold, Silver and Bronze Lions were awarded to the network during the Film & Film Craft, Creative Effectiveness and Titanium & Integrated awards ceremony held Saturday evening at the annual Cannes Lions International Festival of Creativity. In total, the Leo Burnett Group walked away with 44 Cannes Lions at this year’s festival.
“Winning a coveted Grand Prix for Good and one of the first Gold Lions for Creative Effectiveness is remarkable,” said Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide. “Our success bears testimony to the incredible creative talent across the Leo Burnett network and our commitment to producing creative work that truly transforms human behavior.”
Leo Burnett Melbourne’s Grand Prix winning campaign “See The Person,” was created for the disability charity, Scope. To raise awareness for the charity, Leo Burnett tapped the band Rudely Interrupted, where five of the six members of the band have disabilities. The band released the single “Close My Eyes,” developed a music video and organized a national tour to support the campaign. Every download of the single raised $5 for Scope.
In addition to winning a Grand Prix, Leo Burnett London’s campaign, “There’s a McDonald’s for Everyone,” won a Gold Lion in the brand new category, Creative Effectiveness. The campaign hones in on the different types of McDonald’s customers and explores their emotional brands and relationships.
Lapiz, the Hispanic marketing agency of Leo Burnett, also won Gold in the Cannes Young Lions competition. Lapiz creative duo Omar Sotomayor and Gatson Soto were awarded in the Film category marking the second Gold for Leo Burnett in this year’s Young Lion Competition.
Silver Film & Film Craft Lions were awarded to Leo Burnett Buenos Aires for its Car One “Love Story,” work and Leo Burnet Chicago for its Allstate Insurance “Flag,” “GPS,” and “Teen Driver” television spots. Leo Burnett Sydney picked up a Silver Titanium & Integrated Lion for its Bundaberg Rum “Watermark” campaign.
Four Leo Burnett offices won Bronze Film & Craft Lions including Leo Burnett Chicago for its Allstate Insurance “Mayhem” Campaign, Leo Burnett Buenos Aires for Arcor work, Leo Burnett Zurich for its Sunrise Telecommunications and Switzerland Tourism campaigns and Leo Burnett Singapore for its work with the Ministry of Community Development.
In total, Leo Burnett brought home 44 Cannes Lions during this year’s festival including one Grand Prix, nine Gold Lions, 16 Silver Lions and 18 Bronze Lions. In addition, the network was awarded in every major category with 19 global offices contributing to the overall performance including Chicago, Melbourne, Sydney, Hong Kong, Shanghai, Bangkok, Singapore, Moscow, Oslo, Zurich, Dubai, Beirut, London, Madrid, Lisbon, Toronto, Sao Paulo, Buenos Aires and Lapiz Chicago.
“I am very proud of the 19 Leo Burnett offices from around the world that contributed to our success at this year’s Cannes Festival,” said Tutssel. “This tremendous achievement further proves the consistency and quality of ideas originating within each and every Leo Burnett office and elevates our reputation as a global creative powerhouse.”
See below for a full list of Film & Film Craft, Creative Effectiveness and Titanium & Integrated award wins.
- Grand Prix for Good: Scope/Leo Burnett Sydney, “See The Person” campaign.
- Effectiveness: McDonald’s/Leo Burnett London, “There’s a McDonald’s For Everyone” – Effectiveness category.
- Film & Film Craft: Scope/Leo Burnett Sydney, “See The Person” – Public Awareness Message category.
- Cannes Young Lions – Film: Omar Sotomayor and Gatson Soto of Lapiz, Film category.
- Film & Film Craft: Car One/Leo Burnett Buenos Aires, “Love Story” – Other Vehicles, Products and Services category.
- Film & Film Craft: Allstate/Leo Burnett Chicago, “Flag,” “GPS” and “Teen Driver” – Script category.
- Titanium and Integrated: Diageo/Bundaberg Rum/Leo Burnett Sydney, “Watermark” – Titanium and Integrated category.
- Film & Film Craft: Allstate/Leo Burnett Chicago, “Lawn Game,” “Teen Driver” – Banking, Investment and Insurance category.
- Film & Film Craft: Allstate/Leo Burnett Chicago, “Lawn Game” – Script category.
- Film & Film Craft: Arcor/Leo Burnett Buenos Aires, “Giant Bon of Bon” – Best Production Value category.
- Film & Film Craft: Ministry of Community Development/National Family Council/Leo Burnett Singapore, “Father and Son” – Public Awareness Messages.
- Film & Film Craft: Sunrise Telecommunications/Leo Burnett Zurich, “Sleep Well” – Sound Design category.
- Film & Film Craft: Switzerland Tourism/Leo Burnett Zurich, “Switzerland, More Than Mountains” – Travel, Transport and Tourism category.
About Leo Burnett Company, Inc.
Leo Burnett Worldwide (www.leoburnett.com) is one of the world’s largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates “Acts, not just Ads,” for some of the world’s most valuable brands including The Coca-Cola Company, Kellogg’s, McDonald’s, Hallmark, P&G, Allstate and Nintendo.
SOURCE Leo Burnett Company, Inc.