Head & Shoulders® Tips Its Hat to Greatness on the Baseball Field

June 30, 2011

CINCINNATI, June 30, 2011 /PRNewswire/ — Head & Shoulders®, the official shampoo of Major League Baseball (MLB), unveiled today “Head & Shoulders Hats Off,” a social movement designed to salute MLB teams for their outstanding accomplishments on the field. No stranger to numerous “Hats Off” moments of his own, Head & Shoulders brand ambassador Joe Mauer is leading this movement by encouraging fans to join the celebration on Head & Shoulders’ official Twitter handle @HSforMen for the opportunity to support a great cause.

Fans can give a virtual tip of the cap for great plays on the field by tweeting the player’s team hashtag that can be found at the Head & Shoulders for Men Facebook fan page. At the end of the season, Head & Shoulders will make a donation to the national MLB Reviving Baseball in Inner Cities (RBI) Program and a donation directly to the local RBI Chapter of the MLB team, where established, that earns the most Hats Off tweets.

“With this program, Head & Shoulders is encouraging fans to recognize stellar achievements on the field. Whether it’s a walk-off home run in the bottom of the ninth or a seemingly impossible catch of a foul ball, we want to celebrate these entertaining accomplishments,” says April Anslinger, North America Brand Manager of Head & Shoulders at Procter & Gamble.

As the official shampoo of Major League Baseball, Head & Shoulders gives both fans and players great looking hair for that extra boost of confidence that allows them to focus on what’s important – the game. “Head & Shoulders’ Hats Off is a great way for fans to recognize MLB players for their hard work and dedication this season,” says Mauer. “I am excited to be part of it, and happy that it gives fans the opportunity to help support a great cause.”

With over 50 years of proven technology and success, Head & Shoulders is a trusted daily grooming staple of professional athletes as the official shampoo of MLB and the NFL. To learn more about Head & Shoulders and the Hats Off Contest players like four-time MLB All-Star Joe Mauer are participating in, visit the Head & Shoulders for Men Facebook fan page and Head & Shoulders’ official male Twitter handle @HSforMen.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ‘n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

About Reviving Baseball in Inner Cities (RBI)

The RBI program is the Major League Baseball youth initiative designed to provide opportunities to play baseball and softball, to encourage excellence and achievement in education and to teach the value of teamwork and other important life lessons to underserved young people, ages 5 to 18, from urban communities. The RBI program is providing more than 200,000 boys and girls the opportunity to play baseball and softball in more than 300 programs established in more than 200 cities worldwide. MLB and its Clubs have designated more than $30 million worth of resources to the RBI program, and all 30 Clubs support RBI leagues. For more information, please visit: www.MLB.com/rbi.

SOURCE Head & Shoulders

Source: newswire

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