Bigmouthmedia Steps up to SEO Campaign for Wallis

EDINBURGH, Scotland, June 30, 2011 /PRNewswire/ –

Global digital marketing company bigmouthmedia has announced that it has
won the contract to implement an ongoing SEO campaign for online and high
street women’s fashion retailer Wallis. The contract will see bigmouthmedia
build on Wallis’s substantial online customer base by significantly growing
the firm’s search engine performance around its tens of thousands of
products, specific product launches, promotions and seasonal sales.

The project draws on bigmouthmedia’s strong retail expertise, which was
recently on display when the agency published its “Innovations in Retail”
white paper, which is still available from its site. Bigmouthmedia’s
extensive retail clients list includes SEO campaigns for other Arcadia Group
brands such as Topman, Topshop, Burton, and Dorothy Perkins. The present
project will also see the agency leverage its digital and technology
expertise, particularly its command of optimising on enterprise retail
solution WebSphere.

Beverley Imrie, head of ECommerce at Wallis / Arcadia group said: “We
pride ourselves on understanding our customers in particular how and where
they like to shop. Online forms a huge part of this picture and so it is
essential that SEO holds a central role in our digital marketing strategy.
Bigmouthmedia has a proven track record in the retail sector and has shown
that it really understands our needs from day-to-day account management
right up to being able to respond quickly to strategic and technological
refinements.”

Phil Gripton, MD at bigmouthmedia said: “This is a significant win for
bigmouthmedia, not least because Wallis is one of the UK’s most established
retail fashion brands and fits neatly with our existing retail portfolio. We
are looking forward to delivering on our commitment to service and quality
by providing Wallis’s customers with every opportunity to engage with them
as a brand.”

About LBi and bigmouthmedia [http://www.bigmouthmedia.com ]:

LBi is a global marketing and technology agency, expert at blending
strategic, creative, media and technical expertise to build business value.
It helps companies of all shapes and sizes decide what’s next for their
business – and then it takes them there. Along with the media arm
bigmouthmedia, LBi defines and executes transformational digital strategies
for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller,
Skype, Standard Life and British Airways.

Across its 24 offices in 16 countries, there are more than 1,800 digital
specialists collaborating with brands to enrich people’s lives via service
design, branded content, mobile, CRM and social media
[http://www.bigmouthmedia.com/products_services/online-pr ]. LBi also sets
the pace in digital display, search, affiliate marketing
[http://www.bigmouthmedia.com/products_services/affiliate-marketing ],
usability [http://www.bigmouthmedia.com/products_services/usability ] and web
analytics
[http://www.bigmouthmedia.com/products_services/web_traffic_analysis ].

There are many things that make LBi unique, but the main one is LBi’s
ability to bring together diverse teams of experts to suit any brief. LBi
call this blending, and it’s the reason why all types of organisations -
from famous global businesses to disruptive start-ups – choose LBi to help
make their brands desirable wherever, whenever and however people choose to
engage with them.

        For further media information, please contact:
        Tim Banks
        PR contact
        Bigmouthmedia
        51 Timberbush
        Edinburgh
        EH6 6QH
        +44(0)1273-697-170

http://www.bigmouthmedia.com

        Twitter: @bigmouthmedia

SOURCE Bigmouthmedia