TV Licensing: Millions of Sports Fans to Tune in

July 1, 2011

LONDON, July 1, 2011 /PRNewswire/ –

TV Licensing figures reveal millions of sports fans set to tune in to
watch the action.

With a series of major sporting events hitting our screens this summer -
such as Wimbledon, the World Championships in Athletics, the World Rowing
Championships and Formula 1 – new figures from TV Licensing suggest that
sports fans will be tuning in to watch in droves and in a variety of
different ways:

        - More than half the population tuned in over the course of
          the Wimbledon tournament in 2010, whilst 17.45m* tuned in for England's
          World Cup match against Germany (TV Licensing Telescope report
          [http://www.tvlicensing.co.uk/resources/library/BBC/MEDIA_CENTRE/TeleScope_report.pdf ]
        - People are increasingly using different devices to keep up to
          speed with the action, both at work and on the move: 6.8 million**
          watched Wimbledon matches live online in 2010
        - This year, for the first time, sports fans will be able to watch
          the men and women's Wimbledon finals in 3D: 200,000*** homes across the
          UK have bought 3D-enabled sets since their introduction to the market
          in Easter last year
        - Yet forty years after colour TV was introduced, a dedicated
          minority will be watching the old fashioned way: more than 20,500
          households in the UK still have a black and white TV Licence

TV Licensing is reminding people that whatever equipment you use to
watch this summer’s tournament – a black and white or colour TV, computer,
mobile phone or games console – you need a TV Licence if you want to watch
or record the coverage as it is being shown on TV.

Suzanne Stevenson, TV Licensing spokesperson, said:

There are more ways than ever before for people to watch their favourite
sporting events, whether on the move via their smartphone, on the latest
high definition, flat screen TVs or on an old fashioned black and white set.
However you choose to keep up with this great summer of sport, it is
important to be aware of the need to be covered by a valid TV Licence to
watch or record programmes at the same time as they are shown on TV.

More information on how and where to pay for your TV Licence can be
found at http://www.tvlicensing.co.uk/info.

*TV Licensing’s ‘Telescope’ report


** BBC Audiences statistics

***Figures from GfK Retail and Technology


Notes to Editor:

For more information, or to arrange an interview with a spokesperson,
please call the TV Licensing press office on +44(0)20-7544-3144 or email

SOURCE TV Licensing

Source: newswire

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