Juan Pablo Montoya and New Special Edition Degree Men V12 Provide Sneak Peak Into Adrenaline-Fueled Moments
NEW YORK, July 1, 2011 /PRNewswire/ — New special edition Degree MenÃ‚® V12(TM) featuring Juan Pablo Montoya, available exclusively at Target, is designed specifically to respond to increases in adrenaline by releasing extra bursts of fragrance when men sweat. Whether it’s working out at the gym, working hard in the office or driving a race car, V12 provides long lasting protection.
To support the new anti-perspirant, Degree Men is giving NASCAR fans a sneak peek inside the adrenaline-fueled racing life of Juan Pablo Montoya and his Earnhardt Ganassi teammates through a new video series available at Facebook.com/DegreeMen. Videos will give fans the inside line on Earnhardt Ganassi Racing (EGR), highlighting how Juan Pablo and his team keep their cool and stay dry under pressure.
Select videos in the series will be available to fans through the first-ever QR (quick response) code placed on a NASCAR race car. Appearing for the first time at the Coke Zero 400 at Daytona International Speedway on July 2, fans can use their mobile device to capture a photo of the QR Code located on the driver’s side rear quarter panel on the No. 42 Target Chevrolet. The code will remain a permanent part of Montoya’s paint-scheme for the remainder of the 2011 Sprint Cup season, with new team videos rolling out throughout the remainder of the season. Fans can also receive a code to unlock these exclusive videos by purchasing the special edition Degree MenÃ‚® V12(TM) featuring Juan Pablo Montoya at Target.
Fans can also enter for the chance to win a VIP race experience with the Earnhardt Ganassi Racing team and meet Juan Pablo Montoya when he hits the track at Sylvania 300 at New Hampshire Motor Speedway on Sept. 25, where Degree Men will field a V12 inspired paint scheme on Montoya’s No. 42
Degree Men will also take to the track in the NASCAR Nationwide Series races at Nashville, Bristol and Kansas, where standout driver Aric Almirola will pilot the No. 88 Degree Men Chevrolet.
Special Edition Degree MenÃ‚® V12(TM) featuring Juan Pablo Montoya is available exclusively at Target. Visit www.Facebook.com/DegreeMen for more information.
Degree Deodorants, manufactured by Unilever, are the fastest growing brands in the male and female deodorant categories, offering top odor and wetness protection with anti-perspirants and deodorants for men, woman and teenage girls. The Degree Men line, a 2009 Product of the Year award winner, has experienced double-digit growth for five consecutive years with the Adrenaline Series, Clinical Protection and Invisible Solid anti-perspirant and deodorant varieties. In the past year, the Degree Women line has expanded beyond the Clinical, Invisible, Ultra Clear and Degree Girl deodorants to include Natureffects and Fine Fragrance deodorants and body mists. All lines of Degree are available in food, drug and mass retailers nationwide. For more information, visit www.degreedeodorant.com. Degree Deodorant – it won’t let you down.
About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.