July 10 Is CocksoxÂ® Day: CocksoxÂ® Celebrates 5 Wild Years of Bringing Sexy Men’s Lingerie, Underwear and Swimwear to the World
SYDNEY, July 6, 2011 /PRNewswire/ — If a week is a long time in business, 5 years is surely a lifetime. And for Australian brand CocksoxÂ®, it’s been an eventful life.
CocksoxÂ® are underwear and swimwear for men that feature an “anatomically correct” pouch that supports a man’s “crown jewels.” The brand started almost as a dare in the lounge room of Sydney-based couple Nadiah Kanawaty and Nigel Christensen. Nadiah designed the garment; Nigel came up with the cheeky name. They listed it on eBay to see if there was any response.
“Straight away we had a request from a man who wanted to buy five. We knew we were onto something,” says Nigel.
Five years on, CocksoxÂ® has grown and grown. From the online store CocksoxÂ® exports products to over 50 countries and stocks boutiques across North America, the UK, Europe and Asia.
“I wanted to make CocksoxÂ® Day really fun so as well as having a party, we’ve added the wild ‘Carnivore’ print to our most popular underwear and released some great new colour-ways,” says Nadiah. “‘Carnivore’ is a rich, leopard-based print and is totally unique to CocksoxÂ®.”
Everything about CocksoxÂ® has a strong focus on positive male sexuality – the garments, the beautiful photography and the funky videos – something the mainstream media finds difficult to embrace.
“Life should be fun and sexuality should be, too. Every day we see hundreds of images of near-naked women in the media but to celebrate the male form in the same way still seems to be a taboo. Maybe one day the media will catch up?” laughs Nadiah.
“You can see all the CocksoxÂ® imagery and videos on the website but the best way to enjoy CocksoxÂ® is to wear them yourself. I do!” says Nigel.
CocksoxÂ® is having a 10 – 40% Off Sale for CocksoxÂ® Day, from July 1 to July 17.
For more information, please visit http://www.cocksox.com
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