July 6, 2011

Former Hewlett-Packard Chief Technologist’s ‘How to Innovate’ Book’s Concepts Accepted at China’s MIT

COLORADO SPRINGS, Colo., July 6, 2011 /PRNewswire/ -- David Croslin's book, Innovate the Future, and his innovation lifecycle concepts are becoming widely accepted tools in how startups and established companies alike create new innovations and deliver them to market. China, through its leading universities, is the most recent country to recognize and begin utilizing Croslin's innovation lifecycle method.

David Croslin, former Chief Technologist at Hewlett-Packard, is determined to show how simple the innovation process actually can be. His book, Innovate the Future, is the first book to clearly define a repeatable process that guides companies on how to innovate and clearly explains why companies often fail to innovate. Praised by executives, educators and inventors/innovators globally, Innovate the Future (http://www.amazon.com/Innovate-Future-Approach-Innovation-ebook/dp/B003JTHBYC) is quickly becoming the standard for learning how to innovate.

Now, Croslin's innovation book is rapidly being accepted in the world's largest growth market: China. Fully translated into Simplified Chinese, Innovate the Future has been released as Top of the Wave (http://www.china-pub.com/193710).

The innovation lifecycle concepts in Croslin's book were presented last week in Beijing at Tsinghua University's (China's MIT equivalent) Annual Conference of the Academy of Innovation and Entrepreneurship (invitation only - http://www.aieconference.org/en/Release/review.asp?id=30). Croslin will be presenting to the world's leading executives in November at the World CIO Forum in Shenzhen, China. (http://www.worldcioforum.com/).

Innovate the Future is now a textbook at Case Western Reserve University and other universities are working towards similar innovation training programs. The new Chinese translation, Top of the Wave, along with instructor guides and other training materials currently under development, is penetrating into large MBA programs within China's universities.

The penetration of Croslin's innovation lifecycle model is even creating a universal phrase where many now refer to "innovating the future" of their markets and industries from cosmetics to construction to accounting and more.

David Croslin is President of Innovate the Future, a consultancy specializing in innovation. He served as Chief Technologist at Hewlett-Packard and Chief Product Architect at Verizon Business and holds 25 granted patents. His LinkedIn group connects more than 4,000 leading innovators in 85 countries (http://www.linkedin.com/groups?gid=1831025).


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SOURCE David Croslin