ADP Teams With Hall of Fame Golfer Annika Sorenstam for Three-Year Marketing Partnership
ROSELAND, N.J. and ORLANDO, Fla., July 6, 2011 /PRNewswire/ — ADPÃ‚®, a leading provider of human resource outsourcing, payroll services, benefits administration and integrated computing solutions for vehicle dealers, and Hall of Fame golfer Annika Sorenstam today announced a three-year marketing agreement in which Annika will participate in ADP sales and customer events around the world.
“As an expanding and successful small business, the ANNIKA team understands and recognizes the value and increased efficiency that ADP delivers with its services to every business owner,” said Annika Sorenstam. “I’m also very impressed with ADP’s focus on advancing and promoting diversity in the workplace, especially toward empowering and developing women business leaders. I look forward to working closely with the ADP team.”
The ANNIKA team will be partnering with ADP to provide a variety of services and solutions to support the multiple businesses of the ANNIKA brand, including the ANNIKA Foundation, ANNIKA Academy, ANNIKA Course Design, ANNIKA Financial Services and shopAnnika.com.
“We are delighted to be partnering with a winner like Annika Sorenstam. Quite simply, Annika personifies success — from her Hall of Fame golf career to now as the leader of her Annika branded businesses — and represents the diversity of business leadership that ADP supports,” said Gary Butler, ADP chief executive officer. “We also are delighted to be providing ADP services that will enable Annika and her team to focus on the continued expansion and success of her business. Based on our collective efforts, we are confident that Annika is an ideal ambassador who can share first-hand experiences about ADP services to our global roster of clients and prospects.”
As part of the multi-year agreement, Annika will work with the ADP sales teams and participate in special events and speaking engagements. Terms of the agreement were not disclosed.
Annika is the greatest female golfer of our generation and often regarded as the best of all-time. During her 15-year Hall of Fame career, she rewrote the LPGA and Ladies European Tour record books, won countless awards and changed the way women’s golf was played, viewed, and covered. She amassed 89 worldwide professional victories, including 72 LPGA wins, ten of which are Major Championships. Annika stepped away from professional golf after the 2008 season to focus on her family and the ANNIKA brand of businesses, including the ANNIKA Academy, ANNIKA Financial Group, ANNIKA Course Design, the ANNIKA Collection of apparel with Cutter & Buck, signature high-end wines with Wente Vineyards and an online retail shop, shopAnnika.com. In 2007, Annika created the ANNIKA Foundation as a way to teach children the importance of living a healthy, active lifestyle through fitness and nutrition, and offer aspiring junior golfers opportunities to pursue their dreams. In 2008, Annika joined Arnold Palmer as only the second Ambassador of the United States Golf Association, and in 2009, along with Jack Nicklaus, she was named a Global Ambassador by the International Golf Federation and aided in the successful bid for golf in the 2016 Olympic Games. Annika will serve as a vice-captain for The 2011 European Solheim Cup Team at Killeen Castle in County Meath, Ireland, Sept. 23-25. More information can be found at www.annikasorenstam.com.
Automatic Data Processing, Inc. (NASDAQ: ADP), with nearly $9 billion in revenues and about 550,000 clients, is one of the world’s largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of HR, payroll, tax and benefits administration solutions from a single source. ADP’s easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1 (800) 225-5237 or visit the company’s website at www.ADP.com.
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SOURCE Automatic Data Processing, Inc.