July 7, 2011

DEWAR’S ® Announces TED Partnership

LONDON, July 7, 2011 /PRNewswire/ --


DEWAR'S(R) Scotch Whisky is excited to announce its partnership with
TED, the organisation devoted to ideas worth spreading.

http://www.newscom.com/cgi-bin/prnh/20110705/466781-a )

http://www.newscom.com/cgi-bin/prnh/20110705/466781-b )

(Photo: http://www.newscom.com/cgi-bin/prnh/20110705/466781-b )

Dewar's is supporting the TEDGlobal 2011 conference, which is being held
in Edinburgh for the first time this year, from July 11th - 15th.The theme
for the conference is "The Stuff of Life" and the world-class, inspirational
speakers will include: philosopher Alain de Botton, anti-torture activist
Karen Tse, pianist and composer Balazs Havasi, brain scientist Allan Jones
and actress Thandie Newton. Speakers are challenged to give the talk of
their lives in 18 minutes or less to the 850 delegates attending the

Before the conference gets underway, fifty delegates will experience an
exclusive private tour of the DEWAR'S World of Whisky distillery in nearby
Aberfeldy, including a bespoke blending and tasting session.

DEWAR'S will also develop a unique perspective of TEDGlobal through the
eyes of well-known artist Hugh MacLeod, who as the DEWAR'S Signature Artist
will create unique works of art each day reflecting his own thoughts on the
conference talks.

Not only a place for inspirational talks, the TEDGlobal conference also
plays host to many exclusive after hours events throughout the week. DEWAR'S
will be hosting the after-party for all delegates following the Grand
Opening Reception and organising several intimate whisky tastings.

"TED has had the pleasure of collaborating with many of the world's most
ground-breaking brands. Our partnerships allow us to encourage and expand
the dialogue of innovation," said Ronda Carnegie, Head of Global Partnership
at TED. "This will be TEDGlobal's first year in Edinburgh and with Dewar's
strong Scottish heritage, it is a natural fit."

Iain Kennedy, Senior Global Category Director, DEWAR'S whisky added "We
are really proud to have formed this association. TED has become a global
phenomenon and is committed to the spread of great ideas and their positive
outcome. This fits perfectly with DEWAR'Sown view of life that some things
are just worth doing."

"We hope that this will be the beginning of a long and mutually
beneficial partnership."

Follow the Dewar's TED blog at http://dewa.rs/dewarsted




About DEWAR'S Blended Scotch Whisky

Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and
spirits merchant shop in Scotland, to one of the largest Scotch whisky
brands in the world. Best known for its iconic DEWAR'S White Label, the top
selling Blended Scotch Whisky in the USA, it has expanded its family to
create a portfolio of premium & super premium whiskies including DEWAR'S 12
Years Old, DEWAR'S 18 Years Old & the exclusive DEWAR'S Signature. These
whiskies are crafted using the DEWAR'S double-ageing process. Pioneered by
DEWAR'S in 1899, it involves returning the hand-crafted blend to vintage oak
casks for further maturation. The result is a smoother taste with a long,
lingering finish; an extra step that is simply worth doing. A taste that
wins medals and applause, making DEWAR'S one of Scotland's most awarded
whiskies. http://www.dewars.com

About TED

TED is a non-profit organization devoted to Ideas Worth Spreading.
Started as a four-day conference in California 26 years ago, TED has grown
to support those world-changing ideas with multiple initiatives. At TED, the
world's leading thinkers and doers are asked to give the talk of their lives
in 18 minutes. Talks are then made available, free, at TED.com
[http://ted.com ]. TED speakers have included Bill Gates, Jane Goodall,
Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck,
Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon
Brown. Two major TED events are held each year: The TED Conference takes
place every spring in Long Beach, California (along with a parallel
conference, TEDActive, in Palm Springs), and TEDGlobal will be held each
summer in Edinburgh, Scotland.

TED's media initiatives include TED.com [http://ted.com ], where new
TEDTalks are posted daily; the new TED Conversations, enabling broad
conversations among TED fans; and the Open Translation Project, which
provides subtitles and interactive transcripts as well as the ability for
any TEDTalk to be translated by volunteers worldwide.

TED has established the annual TED Prize, where exceptional individuals
with a wish to change the world are given the opportunity to put their
wishes into action; TEDx, which offers individuals or groups a way to host
local, self-organized events around the world; and the TED Fellows program,
helping world-changing innovators from around the globe to become part of
the TED community and, with its help, amplify the impact of their remarkable
projects and activities.

TEDGlobal 2011, "The Stuff of Life," will be held July 11-15, 2011, in
Edinburgh, Scotland.

Follow TED on Twitter at http://twitter.com/TEDTalks, or on Facebook
at http://www.facebook.com/TED.

About Hugh MacLeod

Hugh MacLeod is a US-based cartoonist, who specializes in publishing
fine art prints via the internet. He promotes his work through his blog
"Gaping Void". Hugh was one of the first artists to create a presence in the
social media world, when in 2004 he wrote "Ignore everybody" and "The
HughTrain" which were downloaded over one million times. His work is in his
own words "a good way to make things happen indirectly!"