July 8, 2011

Sky TV Goes Online and Mobile for all 10 Million Customers

LONDON, July 8, 2011 /PRNewswire/ --

- Sky Go Brings Together Online and Mobile TV in a Single,

Simple Service, Free to Sky TV Customers

From next month, all Sky TV customers will have the opportunity to watch
Sky channels and programmes on PCs, laptops, mobiles and tablets at no extra

Available free to all Sky TV customers, Sky Go will provide flexible
access to Sky content across multiple devices including the iPhone, iPad, PC
and Mac. Launching on July 6th, it brings together two existing services:
Sky Player, Sky's online TV service, and Sky Mobile TV, the UK's largest
mobile TV service, with these services rebranded as Sky Go
[http://www.sky.com/shop/tv/sky-go ].

Offering even more value from the Sky subscription, this will allow
customers to watch live linear channels in line with their subscription
while on the move in the UK and Ireland.

Sky Go will give customers yet more control and choice over how, when
and where they enjoy Sky. Each Sky home will be entitled to register up to
two devices, through which they can enjoy access to live channels and
selected on-demand content.

On mobile and tablet devices, customers will be able to access all five
Sky Sports channels, ESPN
[http://www.sky.com/shop/tv/standalone-channels/espn ] and Sky News, with
further channels to be added over time.

On laptops and computers customers will be able to access more than 30
live channels, including all five Sky Sports channels, Sky Movies, Sky News,
Sky 1, Sky Atlantic, Sky Arts, MTV, Disney, G.O.L.D, Nickelodeon, NatGeo,
History, Eden and ESPN, supported by an extensive library of on-demand

Sky Go will be available from August to non-Sky TV customers, with
monthly subscriptions priced from GBP15-GBP40. Sky will also remain
available on Xbox and Fetch TV, but will rebrand simply as Sky (currently
Sky Player).

In time, Sky Go will be supported by Sky's acquisition earlier this year
of The Cloud, a leading public Wi-Fi network that offers wireless access in
over 4,500 public locations, across coffee shops, hotels, restaurants,
public transport hubs and other public spaces. Out-of-home Wi-Fi will
support a higher quality experience for online services including Sky Go and
other high bandwidth services and applications. Fuller details on the roll
out of network, including timings, will be announced in due course.

Stephen van Rooyen, Deputy MD of Sky's Customer Group, comments:

"The explosion of smartphones and tablets demonstrates the increasing
consumer demand for accessing entertainment and communicating on the move.
We have already responded to this by offering a range of services, including
live TV, across many new innovative platforms and devices, like laptops and

"Clearly the consumer appetite is there, and it's growing. In responding
to that, and to create even more value, choice and flexibility for our
customers, we are now going to offer online and mobile access to Sky content
at no extra charge. The future support of a nationwide Wi-Fi network will
help us supercharge that experience further still."

About Sky

Sky entertains and excites more than 10.1 million homes through the most
comprehensive multichannel, multi-platform television service in the UK and
Ireland. Sky has been the UK's fastest-growing broadband and home phone
provider [http://www.sky.com/shop/broadband-talk ] for the last four years.
Sky also works with dozens of other broadcasters on the satellite platform,
online and on mobile. Sky is now leading the UK into the age of high
definition television with Sky+ HD and has launched Europe's first 3DTV
channel, Sky 3D, as well as Sky Anytime+, its internet delivered video on
demand service.

        For more information:

        Matt Beake
        Corporate Communications Manager, BSkyB
        [email protected]