PBS TV Station in Columbus, Ohio Signs Contract with Rentrak
PORTLAND, Ore., July 11, 2011 /PRNewswire/ — Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a StationView Essentials contract with PBS station, WOSU in Columbus, Ohio. WOSU is licensed to Ohio State University and is the fifth television station in the Columbus market to rely on Rentrak’s TV database measurement.
“Rentrak has changed the way local television is measured with our census-like, database approach,” said Steven Walsh, Rentrak’s Senior Vice President of Local Television Sales. “All stations benefit with stable and reliable audience insight, and WOSU will be in excellent company as they join the ABC, FOX, NBC, and WB affiliates in Columbus as clients of Rentrak’s advanced audience measurement and insight services.”
Available in all 210 television markets, Rentrak’s StationView Essentials service features the only fully integrated database of detailed satellite, telco TV and cable viewing information from over 18 million televisions nationwide. Providing uniform measurement 365 days a year across every zip code in the United States, StationView Essential combines database integration of viewing habits with product consumption information in order to generate relevant “consumer purchaser ratings” for its clients.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation