July 12, 2011
MMA Hosts Workshop: The Fundamentals of Mobile Marketing Success
NEW YORK, July 12, 2011 /PRNewswire/ --
The Mobile Marketing Association (MMA) (www.mmaglobal.com) is hosting a full-day workshop on The Fundamentals of Mobile Marketing Success. Designed for beginner to intermediate mobile marketers, the workshop offers tactical takeaways and best practices for increased customer engagement and bottom-line What: impact. Participants will leave with: --An overview of the mobile consumer including universal behaviors and attitudes -- Knowledge of the latest mobile capabilities --Actionable steps for developing and executing successful programs -- A roadmap to the mobile marketing ecosystem --Opportunities for employing mobile marketing to engage customers through mobile Who: John Arnold, Director of Education, MMA When/Where: August 3, 2011 Chicago, 8:00am to 5:00pm Register: http://august3mmachicago.eventbrite.com
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM)and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
SOURCE Mobile Marketing Association