July 12, 2011

MMA Hosts Workshop: The Fundamentals of Mobile Marketing Success

NEW YORK, July 12, 2011 /PRNewswire/ --

                     The Mobile Marketing Association (MMA)
                     (www.mmaglobal.com) is hosting a full-day workshop on
                     The Fundamentals of Mobile Marketing Success. Designed
                     for beginner to intermediate mobile marketers, the
                     workshop offers tactical takeaways and best practices
                     for increased customer engagement and bottom-line
    What:            impact.

                    Participants will leave with:
                     --An overview of the mobile consumer including
                     universal behaviors and attitudes
                    -- Knowledge of the latest mobile capabilities
                     --Actionable steps for developing and executing
                     successful programs
                    -- A roadmap to the mobile marketing ecosystem
                     --Opportunities for employing mobile marketing to
                     engage customers through mobile

    Who:            John Arnold, Director of Education, MMA

    When/Where:     August 3, 2011
                      Chicago, 8:00am to 5:00pm
                      Register:  http://august3mmachicago.eventbrite.com

(Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO)

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM)and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.


Valerie Christopherson/Evan Tamura
MMA PR/Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]

SOURCE Mobile Marketing Association