UBM TechWeb Launches BYTE
SAN FRANCISCO, July 12, 2011 /PRNewswire/ — BYTE launched this week to fuel the demand for unbiased, deep editorial coverage of disruptive consumer technologies and applications that IT and business professionals are evaluating and adopting for businesses. In its new online format, BYTE, one of the technology industry’s most revered brands, is dedicated to the application of consumer technology to everyday business challenges.
BYTE’s editorial coverage, developed for professional business and technology decision makers, is led by Gina Smith – industry renowned author, journalist and network TV correspondent. Under the leadership of Smith, a dedicated team of more than 70 editors and technology professionals provides enterprise decision makers with authoritative analysis of business relevant consumer technologies, including deep tech tear downs, how-tos, tips, product reviews and tutorials, with a focus on what’s new, why it matters and how it works. Editorial coverage is accessible through commentaries, slideshows, webcasts, BYTE TV, BYTE Radio, and discussed via Team BYTE – an interactive discussion forum.
The consumerization of IT is having a profound, lasting impact on how corporations conduct business. When consumerization is properly planned and managed in the enterprise, it enables businesses to grow, extend their brands and reach new customers. Forrester predicts that tablet sales will eclipse laptop sales by 2015; Gartner expects over 500 million smartphones to sell in 2012; and the market for social enterprise tools, software and services is expected to reach $4.6 billion worldwide by 2014 (Forrester).
“Over the last couple of years, the majority of transformational business innovations have been coming out of the consumer technology space rather than from the IT department,” said UBM Chief Content Officer David Berlind. “Not surprisingly, a corresponding need for more information about the consumerization of IT was reflected in the activity we’ve observed at UBM TechWeb’s flagship properties like InformationWeek and Interop. That demand quite naturally led us to bring BYTE back as a brand dedicated to serving the information needs of the BYO (bring your own) IT movement.”
BYTE contributors include:
- Jerry Pournelle – Chaos Manor
- David Martin – The Corner
- Ron White – No Mercy
- Dino Londis – Jailbreak IT (a consumerization of IT column)
- Demetrius Mandzych – The Crucible
- Todd Townsend – Front and Center
- Ken Rutkowski – Metal Man
- Paul Somerson – Third Eye
- David Biedny – The Realist
- Brian Burgess – Deeptech
“This is an opportunity of a lifetime – to lead BYTE and its return to the deep, courageous tech coverage that made the brand legendary. Today’s BYTE applies that tradition to people who are storming businesses with their own tech as well as the IT pros who must come to grips with this invasive and explosive trend,” said Gina Smith. “In addition to covering personal tech for businesses, BYTE also appeals to technophiles looking for the most authoritative coverage of the latest greatest consumer technologies. Whether it’s the newest mobile technology or a sleeper trend readers need to know about first, BYTE will have it covered.”
UBM TechWeb’s intent to launch BYTE was announced back in December of 2010, creating a frenzy of social media buzz amidst both long-term BYTE loyalists (the brand originally launched back in 1975) and newer BYTE followers who caught an early preview of BYTE’s coverage during the 2011 Consumers Electronics Show in Las Vegas this past January. More than 9,000 professionals have registered to receive notice of BYTE’s launch since the initial announcement. BYTE is part of UBM TechWeb’s InformationWeek Business Technology Network.
“Technology companies that want to leverage the formidable force consumer technology wields across corporations will find a fantastic marketing solution with BYTE,” said Martha Schwartz, EVP of Sales, InformationWeek Business Technology Network. “BYTE provides the ideal environment to reach ‘the few that buy for the many’ at global enterprises, and we’re excited to have the likes of Dell, Avaya, APC and Core Security Technologies participating as launch sponsors.”
For more information, visit www.BYTE.com, or for technology marketing solutions and best practices, go to www.createyournextcustomer.com. Follow BYTE on Twitter at @BYTE, or on LinkedIn at http://www.linkedin.com/groups?gid=3732961&trk=hb_side_g, or Facebook at https://www.facebook.com/BYTEcom
For more information, contact:
VP of Marketing
InformationWeek Business Technology Network
About InformationWeek Business Technology Network (http://www.informationweek.com)
The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow — from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), NetworkComputing.com (networking and communications) and BYTE (consumer technology). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb’s and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy — IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.
About UBM TechWeb
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb’s communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
SOURCE UBM TechWeb; InformationWeek