July 12, 2011

Cracker Creations(TM) by Lance® Named a Best Snack by SHAPE Magazine

CHARLOTTE, N.C., July 12, 2011 /PRNewswire/ -- Garden Vegetable Cracker Creations(TM) by Lance®, part of the Snyder's-Lance, Inc. (Nasdaq-GS: LNCE) family, were named a winner in SHAPE magazine's "2011 Snack Awards," which lists the top 20 best low-calorie snacks of the year. After sampling hundreds of new snacks, SHAPE magazine editors selected Garden Vegetable Cracker Creations(TM) as one of the top five products in the "salty snack" category.

Now in its fifth year of publishing the Snack Awards, SHAPE magazine requires that selected products meet strict nutritional guidelines to be considered by editors. Snacks must contain 200 or fewer calories, 0 grams trans fat or no more than 3.5 grams of saturated fat, no more than 400 milligrams of sodium and no high-fructose corn syrup. Special considerations are given to snacks with pre-portioned packaging, whole grains, reduced sugar and extra vitamins and minerals.

Lance launched Cracker Creations(TM), an all-natural, premium sandwich cracker, in March 2011. The flavorful sandwich crackers are available in two varieties: Garden Vegetable and Parmesan Herb. The crispy crackers, which have real vegetables and herbs baked in, are perfectly balanced with a cream cheese filling. Garden Vegetable Cracker Creations(TM) contain 150 calories, 0 grams trans fat and 5 grams of whole grain per each 2-sandwich cracker serving.

"We recommend Garden Vegetable Cracker Creations as a delicious, fresh and sensible option for those seeking a satisfying snack between meals," said Alvaro Trinidad, Senior Brand Manager. "We're so pleased that SHAPE editors have named Cracker Creations as one of the best snacks of the year."

Like all Lance Sandwich Crackers, Cracker Creations(TM) are made with 0 grams trans fat, no preservatives and no high-fructose corn syrup. Cracker Creations(TM) are available in 6-count boxes at major grocery retailers and Walmart with a suggested retail of $2.99. For more information about Cracker Creations(TM) visit the Cracker Creations(TM) website or the Official Lance Snacks Facebook page. For more information about SHAPE magazine's 2011 Snack Awards, visit the SHAPE website.

About Snyder's-Lance, Inc.

Snyder's-Lance, Inc., headquartered in Charlotte, North Carolina, manufactures, markets and distributes snack foods throughout the United States and internationally. The company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Texas, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover, Lance, Cape Cod, Krunchers!, Jays, Grande, Tom's, Archway, O-Ke-Doke, and Stella D'oro brand names along with a number of private label and third party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.

SOURCE Snyder's-Lance Inc.