American Collectors Insurance Taps Mint Advertising to Communicate and Maximize Brand Differentiators
BRANCHBURG, N.J., July 14, 2011 /PRNewswire/ – American Collectors Insurance, provider of affordable agreed value insurance for collectibles and collector vehicles, has enlisted Mint Advertising of Branchburg, N.J. to develop cohesive and creative promotions aimed at increasing brand awareness and brand differentiators. Mint’s work will focus on increasing market share and highlight American Collectors’ long-standing tradition as an industry leader and innovator.
American Collectors has provided affordable agreed value insurance to collectors for over 35 years and prides itself on employing professional, experienced personnel, and cutting-edge technology to provide the highest level of customer service. American Collectors’ collector vehicle and collectibles policies are underwritten by American Bankers Insurance Company of Florida, American Reliable Insurance Company, and American Security Insurance Company, all member companies of Assurant Specialty Property.
“American Collectors has earned an esteemed reputation in the collector insurance market by helping collectors navigate the sometimes complicated task of insuring valued vehicles and non-vehicle specialty items,” said Eric Schoenfeld, CEO and co-founder of Mint Advertising. “We look forward to refining their communications and advertising around their brand so that it clearly presents what American Collectors is today and where it aspires to be in the future. It’s a particularly good fit for Mint, because co-founder Al Navarro is a certifiable car nut.”
Mint’s efforts will include the development of a voice, look, and feel for print and online advertisements, identifying and exploring online forum sponsorship, marketing materials, and lead acquisition campaigns.
About Mint Advertising
Mint is a full-service advertising agency located in Branchburg, NJ that offers strategic creativity with a minimum of bureaucracy. Mint currently serves the branding, customer acquisition, loyalty and promotional needs of a wide range of national, regional, and local clients. Mint has an award-winning staff that is well-versed in print, direct mail, collateral, online, and broadcast media.
About American Collectors Insurance
American Collectors Insurance is the nation’s leading provider of collector vehicle and collectibles insurance. American Collectors offers products through independent insurance agents, in partnership with several major insurance organizations, and direct to consumers. A wide range of collector vehicles qualify for American Collectors’ program, from “brass and wood” antiques to street rods, exotics, modern classics and more. American Collectors also offers all-risk coverage for a wide range of collections from stamps, coins and comic books to vintage wine, sports memorabilia and beyond.
SOURCE Mint Advertising