July 15, 2011

Cookstr, LLC Announces Management Appointment

NEW YORK, July 15, 2011 /PRNewswire/ -- Will Schwalbe, the Founder of Cookstr, a recipe- and nutrition-driven technology company dedicated to promoting cookbooks and to making cookbook-quality recipes accessible and affordable, today named Art Chang as the company's Chief Executive Officer.

Mr. Chang has over 25 years of startup company experience in diverse industries in the private and public sectors. He is also the Founder and Chief Executive Officer of Tipping Point Partners, a New York City-based technology incubator that has played a key role in Cookstr's growth since its inception. Mr. Chang serves on the New York City Campaign Finance Board, and is Chair of the NYC Voter Assistance Advisory Committee, the group tasked with creating a model for expanding citizen participation in the electoral process.

About Cookstr

Cookstr develops and delivers innovative products and technologies to market leaders in the media, healthcare and food industries, to support enjoyable and healthy consumer lifestyles focused on quality home cooking. Since its inception in 2008, Cookstr has introduced technology innovations that have significantly improved the inspiration and decision-making experience around recipes. Cookstr, founded by Will Schwalbe, and launched in 2008 with Katie Workman and Art Chang, has worked closely with the cookbook publishing industry to build a hand-curated database of thousands of cookbook recipes offered directly to consumers via the Cookstr website, www.cookstr.com. Today, Cookstr's offerings include recipe curation solutions for the food media market, nutrition solutions for the health and wellness market, and mobile solutions for the food publishing market. In addition, Cookstr has developed technologies that can improve expert content management for use in other markets.

For more information, please contact:

Aliza Pearlson
[email protected]