July 19, 2011
Epic Games President Dr. Michael Capps to Keynote 2011 Game Developers Conference Europe
BERLIN, July 19, 2011 /PRNewswire/ -- Dr. Michael Capps, president of Epic Games, developers of the mega-hit Unreal and Gears of War game franchises, will give a keynote address at the 2011 Game Developers Conference(TM) Europe (GDC Europe). The keynote, titled "Size Doesn't Matter: How Epic Brings AAA Attitude to Every Game, from Gears of War 3 to Infinity Blade," will provide attendees with insight into how Epic has delivered fun, successful triple-A experiences of all kinds: console blockbusters, mobile games, experimental Internet shareware, and legendary PC shooters. GDC Europe 2011, presented by the UBM TechWeb Game Network, brings the pan-European game development community's premiere forum for learning, networking and inspiration back to the Congress-Centrum Ost Koelnmesse in Cologne, Germany on August 15-17, 2011.
In his keynote, Dr. Capps will enlighten attendees on the distinct similarities between the production of all of Epic's projects, even when team sizes and budgets on various projects can differ by a factor of ten or more. The talk will cover some of the key learnings to be taken from the similarities in production methodology and pipelines from shared staff and infrastructure, using the upcoming Gears of War 3 as a driving example. Dr. Capps will also analyze how Epic strives for quality, and how company culture reinforces those values to ensure that every game, every time, regardless of size or platform, is triple-A. Finally, Dr. Capps will discuss how the most important shared factor is a team's attitude: their passion for the game, their desire for the team to be successful, and their pride in the positive response from fans.
"Epic's name is one of the few that resonates just as much with the game makers as it does the game players - having brought to market arguably the most successful game engine of all time, alongside major game franchises such as Gears of War. Dr. Mike Capps is a true industry stalwart, leading Epic Games to AAA hits time and time again," said Frank Sliwka, Vice President of European Business Development and Event Director GDC Europe. "GDC Europe attendees will take away many valuable lessons from Dr. Capps and leave with new insights on how best to maximize resources."
Dr. Capps' talk joins the previously-announced keynotes by Richard Garriott, legendary creator of the genre-defining Ultima series and founder of social media games developer and publisher Portalarium, and wooga founder and CEO Jens Begemann.
GDC Europe takes place August 15-17, 2011; for more information on the Dr. Michael Capps keynote or GDC Europe, visit http://www.gdceurope.com.
About the UBM TechWeb Game Network
A core provider of essential information to the professional game industry, the UBM TechWeb Game Network - formerly known as the Think Services Game Group - offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include the Game Developers ConferenceÃ®, the Webby Award-winning Gamasutra.com and network of sites, the Game Advertising Online ad network, the Game Developers ConferenceÃ® Online, the Game Developers Conference(TM) Europe, the Game Developers Conference(TM) China, Game Developer Magazine, Game Developer Research, the Game Career Seminars and GameCareerGuide.com, the Independent Games Festival and Summit, and the Game Developers Choice Awards. Visit www.jointhegamenetwork.com
About UBM TechWeb
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Epic, Epic Games, Gears of War, Gears of War 3, Infinity Blade, Unreal, Unreal Engine and UE3 are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere. All other trademarks are the property of their respective owners.
+49 89 519 199 42
Epic Games, Inc.
GDC EUROPE CONTACT:
Frank Sliwka, VP European Business Development
+49 (0)171 1288898
SOURCE UBM TechWeb Game Network