July 21, 2011

Dragonfish Launches World-Leading Casino Offering into the Italian Market

LONDON, July 21, 2011 /PRNewswire/ --

Dragonfish [http://www.dragonfishtech.com ], the award-winning
independent B2B division of 888 Holdings Plc, announces the launch of its
world-leading casino offering into the Italian market.

This launch includes the Dragonfish-powered casinos of bwin.it and Micro
Game. Dragonfish is set to continue the roll out of casino for additional
partners in the upcoming months, leveraging on its CasinoFlex platform. Such
partners will include Gioco Digitale and King.com, with other deals in the
pipeline. CasinoFlex is also powering the 888.it site.

The Dragonfish offering will include both Download and No-Download
(Instant Play) clients and the Live Casino premium product to offer one
complete gaming package.

Itai Frieberger, 888 COO, commented: "This launch is a milestone
achievement for the group and our partners. The Dragonfish casino product is
an industry leader and we are proud to introduce it to the Italian market".
Mr. Frieberger added: "We aimed at customizing and enhancing our proposition
so we can present the Italian player with the most compelling and engaging
gaming experience out there. Leveraging on 14 years of online excellence and
proven performance, we are able to facilitate our partners' positioning in
this key market".

About Dragonfish

        - Dragonfish is the brand name for 888 Holdings Plc's B2B
          business and is a separate division within 888
        - Dragonfish is a leading provider of Total Gaming Services -
          Games & Technology; Operations; Marketing and ePayments - with an unique
          heritage within one of the world's leading B2C brands, 888
        - Games covered by Dragonfish include Casino, Poker, Bingo, Sports
          and Quickplay
        - Dragonfish has unsurpassed operations and marketing knowledge in
          the gaming industry, a fact recognised at the eGaming Review B2B Awards
          with the awarding of both White Label Partner of Year and Bingo Network
          of the Year and now more recently Poker Software of the Year.
        - Please see http://www.dragonfishtech.com for further details, or
          contact through [email protected]

        Ann-marie Wilkinson / Andrew Benbow

SOURCE Dragonfish