DNC Spanish-Language Ad Gets Widespread Coverage
WASHINGTON, July 22, 2011 /PRNewswire-USNewswire/ — The following is being released today by the Democratic National Committee:
Please see below the widespread coverage gained by the DNC’s first ad of the cycle, a Spanish-Language ad that is airing in Reno, Las Vegas, Tampa, Orlando, Miami, Denver, Albuquerque, and Washington, D.C. The ad underscores President Obama’s commitment to the Hispanic community and sets the record straight.
You can watch the ad here.
The Hill // Cameron Joseph
Democratic National Committee Chairwoman Debbie Wasserman Schultz (D-Fla.) promised in a Friday conference call that the Obama campaign would focus on Latinos, a rapidly growing population, in its reelection campaign. The call was to promote the DNC’s first ad of the election cycle, a Spanish-language television ad running in media markets that reach the swing states of Florida, Colorado, Nevada, New Mexico, and Virginia. “This ad buy and the fact that it’s the first one of the campaign season … sends a very strong signal of just how high a priority this community is to this administration and this president,” said Wasserman Schultz. “We know that the Hispanic community has grown across this country and our commitment is to reach voters in every nook and cranny in this country. “
The Democratic National Committee made its first television ad-buy of the 2012 election cycle on Friday, and it’s in Spanish. The ad is designed to appeal to Latino voters in key swing states like Nevada, Florida and New Mexico and comes in response to a similar ad recently run in the same states by the conservative outside spending group Crossroads GPS.
Talking Points Memo // Benjy Sarlin
Democrats are looking to put the kibosh on conservative outreach efforts to Latino voters before they start. The DNC’s first major ad buy of the season is a Spanish-language ad running in areas with high concentrations of Latino voters around the country. The new spot comes just two days after the Republican National Committee and Karl Rove’s Super PAC, American Crossroads, launched their own ad campaigns aimed at the key Democratic voting bloc in battleground states like Florida and Colorado…In a conference call with reporters Friday, DNC chair Debbie Wasserman-Schultz stressed that Democrats would not take Latino voters for granted. She focused her arguments on the economy and health care, saying Democrats would be aggressive in contrasting the House GOP’s plan to end guaranteed Medicare benefits with Democratic laws, like SCHIP expansion and the Affordable Care Act, that help working families secure coverage…”We have always believed and continue to believe that the Hispanic community is very important politically,” Wasserman-Schultz said. “[Obama] is going to work hard every day, as he has as president, to earn their vote again. This ad is an example where we can lay out for Hispanic voters exactly what this president has accomplished and make sure that they understand he has made their priorities his priorities.”
Roll Call // Kyle Trygstad
The Democratic National Committee on Friday is launching its first TV ad of the 2012 cycle, a Spanish-language spot that comes in response to Spanish-language ads launched earlier this week by conservative political action committee Crossroads GPS. “Behind the ads that pretend to care about our children, it’s the Republicans who would end the Medicare guarantee while protecting tax cuts for the very rich,” the announcer says in the ad, according to a translation provided by the DNC. “It was the president who extended health insurance to our children, financial aid for students, and cut taxes for the middle class. We know who to trust and who we can’t. Because it’s our job to protect our families.”
WSJ // Danny Yadron
The Democratic National Committee joined the ad war for Hispanic voters Friday, with its own Spanish-language TV spot touting President Barack Obama as Hispanics’ best ally in Washington. It’s pushback against a new campaign by Crossroads GPS, a conservative advocacy group, to tell voters — in Spanish — that Mr. Obama has made the economy worse during the last 30 months. Last week, Crossroads launched an Obama attack ad featuring a woman who couldn’t sleep because she was worried about her kids’ future. It was also narrated in Spanish. The narrator in the DNC ad says, “Behind the ads that pretend to care about our children it’s the Republicans who would end the Medicare guarantee while protecting tax cuts for the very rich,” according to a DNC translation. The spot will run in Las Vegas and Reno, Nev.; Orlando, Miami and Tampa, Fla.; Albuquerque, N.M.; Denver and Washington, D.C. — all cities in which Crossroads is running its ad.
National Journal//Sophie Quinton
The race is on to influence Hispanic views of President Obama. The Democratic National Committee on Friday announced the release of a Spanish-language television ad that pushes back against the ad “Despertarse” (“Wake Up”) released by Crossroads GPS, an arm of American Crossroads. The spot defending Obama’s legislative achievements is the DNC’s first buy of the 2012 election cycle. The DNC ad, called “En Quien Confiar” (“Who to Trust”), aims to “shine a light” on President Obama’s commitment to serving Hispanic voters, said DNC Chairwoman Debbie Wasserman Schultz, D-Fla.
The Spanish language ad games have begun. For the first time Spanish language Latinos are being approached politically by both major parties well over a year before the date of an election.
While it should be no surprise that both parties need Latino voters to meet their electoral goals it was yet to be seen if Latinos would continue to be ignored by the Democratic Party until six to eight weeks before the election as is usually the case or if the GOP’s only use for Latino’s would be as scapegoats as has been their trademark. The GOP and it’s conservatives allies have decided that a positive position was needed and that earlier was better than later and so they kicked off the game.
Orlando Sentinel (online)//Bshaw
The Democratic National Committee is going up with a Spanish-language ad praising President Barack Obama for his support of health-care programs for children and the elderly as well as education and student loan programs that benefit Hispanics. In a statement, DNC Chair Debbie Wasserman Schultz said the ad will run in Reno, Las Vegas, Tampa, Orlando, Miami, Denver, Albuquerque, and Washington, D.C. The ad comes on the heels of a Crossroads GPS commercial condemning Obama’s spending policies, a Spanish version of an ad — featuring a sleepless woman tossing and turning as a voiceover details her worry over the nation’s future — that you can see here.
South Florida Congresswoman Debbie Wasserman Schultz unveiled a Spanish-language TV ad on Friday designed to shore up Hispanic voter support for President Obama in Florida, Nevada, Colorado, New Mexico and Washington, D.C. Polls and other signs indicate that Hispanic voters have lost enthusiasm for Obama since his election in 2008, partly because he has not brought about immigration reform. Republican-aligned groups, meanwhile, have courted Hispanic voters with their own ad campaign.
Wash Times // Dave Boyer
The Democratic National Committee is devoting its first television ad buy of the 2012 presidential race to a Spanish-language commercial, trying to persuade Hispanic voters in seven swing-state markets that President Obama has not failed them economically. The spot, titled “En Quien Confiar (Who to Trust),” argues that Mr. Obama promoted tax cuts for the middle class while Republicans are interested in “protecting tax cuts for the very rich.” “We know who to trust, and who we can’t. Because it’s our job to protect our families,” the ad states. DNC Chair Debbie Wasserman Schultz, Florida Democrat, said the inaugural ad reflects the importance of Hispanic voters to Democrats’ electoral success.” This ad buy and the fact that it’s the first one of the campaign season … sends a very strong signal of just how high a priority this community is to this administration and this president,” she said. “We know that the Hispanic community has grown across this country and our commitment is to reach voters in every nook and cranny in this country.”
ABC News (The Line)//Devin Dwyer
ABC News’ Devin Dwyer (@devnidwyer) reports: In the latest sign of the growing influence of Hispanic voters, the Democratic National Committee has launched its first TV ad of the 2012 campaign in Spanish. The 30-second spot, which will air in seven Hispanic-heavy swing states and the District of Columbia, comes in direct response to two pro-Republican Spanish-language ad campaigns rolled out in many of the same media markets earlier this week. The Democrats’ ad opens with a reference to attacks on President Obama by one ad, from American Crossroads, the independent group with ties to Karl Rove, then fires back at Republicans for threatening to “end the Medicare guarantee” while favoring “tax cuts for the rich.”
The Hill//Alicia Cohn
The Republican and Democratic National Committees both announced new Spanish-language ads this week targeting Hispanic voters in New Mexico, Colorado and Nevada. The early ads focusing on the presidential election in battleground states with a high Latino population indicate the importance that the Hispanic vote will have in 2012.
Yahoo News (The Ticket)//Chris Moody
The Democratic National Committee announced its first ad buy for the 2012 presidential election cycle, with a Spanish-language television spot aimed at Hispanic voters in what are traditionally swing states. Entitled “En quien confiar,” or “In whom you can trust,” the ad hits Republicans for voting on a proposal to overhaul Medicare and touts President Obama’s record of increasing spending on health care and student loans.
Talking Points Memo//Benjy Sarlin
The DNC is up with a new Spanish-language ad in several states highlighting President Obama’s record on issues related to the Latino community. The spot, which focuses on Obama policies like an expansion of SCHIP to legal immigrants, will run in Reno, Las Vegas, Tampa, Orlando, Miami, Denver, Albuquerque, and Washington, D.C. It includes a dig at Republicans as well, over the House GOP’s proposal to end guaranteed Medicare benefits.
Miami Herald (Naked Politics)//Marc Caputo
The Democratic National Committee is hitting back at a Karl Rove-founded Crossroads Spanish-language ad with its own retort. The DNC spot touches on education, and healthcare for children and elderly. It attacks Republicans for favoring tax cuts for the wealthy and it plays up middle-class tax cuts supported by Obama.
Huffington Post//Amanda Terkel
WASHINGTON — The Democratic National Committee is out with a new Spanish-language ad meant to reinforce the party’s appeal to Latinos and counter a similar ad running from a conservative group. The first ad buy by the DNC in the 2012 season, the spot accuses Republicans of wanting to “end the Medicare guarantee while protecting tax cuts for the very rich,” while stressing that President Obama “extended health insurance to our children,” financial aid for students and middle-class tax cuts.
Denver Post Online//Lynn Bartels
Democrats are out with their own Spanish-language ad, which praises President Obama and accuses Republicans of wanting to sacrifice Medicare to pay for tax cuts for the super wealthy. In addition to Denver, the ads will run in the following media markets: Reno, Las Vegas, Tampa, Orlando, Miami, Albuquerque, and Washington D.C., according to the Democratic National Committee. “What the country needs is the continued leadership of President Obama, who is focused like a laser on creating jobs and moving our country forward,” DNC chair Debbie Wasserman Schultz said in a statement.
The Democratic National Committee is launching a Spanish language ad which will run in several markets across the country, including Florida. DNC officials say the ad will begin airing Friday in Tampa, Orlando and Miami. It will also run in several western markets and Washington, D.C. The ad, ‘En Quien Confiar’ is the first of a cycle of ads the DNC plans. DNC chair Debbie Wasserman Schultz says President Obama “will always be committed to the Hispanic community and fighting for their priorities.
CNN Political Ticker//Paul Steinhauser
The Democratic National Committee says their first television ad buy this cycle is a Spanish-language commercial that defends President Barack Obama’s record. The ad, titled “En Quien Confiar,” counter attacks against Spanish-language commercials the independent GOP group American Crossroads has started running.
The Democratic National Committee is launching its first television buy of the 2012 cycle, airing a Spanish-language that defends President Barack Obama’s record in eight TV markets across the country. The spot, titled “En Quien Confiar,” pushes back on the ads American Crossroads has been running in Spanish, and begins with a line directly attacking the GOP ad campaign.
Politico (Playbook)//Mike Allen
DNC’S FIRST AD of the cycle, “EN QUIEN CONFIAR,” a Spanish-language defending President Obama’s record, airing in eight TV markets across the country, per “Morning Score.” Pushes back on American Crossroads ads; begins with a line attacking the GOP campaign. The script, in English: “Behind the ads that pretend to care about our children, it’s the Republicans who would end the Medicare guarantee while protecting tax cuts for the very rich.” Airing in Reno, Las Vegas, Tampa, Orlando, Miami, Denver, Albuquerque and Washington D.C. – seven Latino-heavy, swing-state markets, plus the nation’s capital.
News Taco // Sara Calderon
Not really sure what to make of this, but the Democratic National Committee has created a Spanish language video in an effort to reach out to Latinos in Reno, Las Vegas, Tampa, Orlando, Miami, Denver, Albuquerque, and Washington, D.C. The ad highlights all the great things that President Barack Obama has done for Latinos…Like I said, I’m not really sure what to make of this. On the one hand, the Obama administration has reached record levels of deportations, all the while trying to tell us that he’s for immigration reform. Then the Republicans managed to scrounge up millions of dollars to recruit Latino candidates, something I have yet to see from the Dems. Show me the money, as it were.
SOURCE Democratic National Committee