July 27, 2011

Alan Atlas to Play Major Role in Scanbuy’s Expansion as Chief Technology Officer and Senior Vice President of Development

NEW YORK, July 27, 2011 /PRNewswire/ -- As mobile barcodes reach a tipping point with mass consumer and business-to-business adoption, the need to innovate new applications becomes even more critical in advancing physical world to digital experience technology that mobile barcodes represents. As testament to this, Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced that Alan Atlas has joined the company as Chief Technology Officer (CTO) and Senior Vice President of development. In his role, Atlas will lead all technology strategy for the company, including shaping new product development, large initiative planning, and engineering site development.

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A mobile industry veteran with deep experience leading the development of Internet, enterprise and operating system software products, Atlas possesses an ideal combination of strategic application and platform development, mobile industry expertise and creativity to help grow the company's global market share and technology leadership in the rapidly emerging mobile barcode space.

"Alan's product development and leadership experience will be a tremendous asset in scaling our solutions and growing our global footprint," said Mike Wehrs, CEO and President of Scanbuy. "As we look to extend our leadership in the mobile barcode solutions industry, we must bring new applications to market that accelerate consumer adoption, drive innovation, unlock new industry segments and drive future partnerships, and Alan brings the best combination of proven industry and project management experience to help bring these goals to fruition."

Since 2009, Atlas has been an Agile Development Process Coach for Rally Software where he was responsible for providing development coaching, consulting and training services to dozens of fortune 100 companies and teams adopting Agile and Lean development practices. Atlas is one of 13 people in the world certified as ScrumMaster Trainer and Scrum Coach by the Scrum Alliance, which makes him an expert both in theory and in practice. Scrum is an Agile framework for completing complex projects, specifically software projects.

Prior to Rally Software, Atlas was a Senior Development Manager at Amazon.com where he managed the development of Amazon S3, the first component of Amazon's modern cloud computing offering and winner of a 2005 CODiE Award for Best Web Services Solution. Atlas also held senior product management and engineering positions with RealNetworks; Eloquent, Inc; Avid Technology; Sarrus Software; ICL, Inc.; Open Software Foundation; MASSCOMP and AT&T Bell Laboratories.

"The industry is at an exciting stage and continues to experience considerable growth from end users, marketers, and wireless operators. We will push to capitalize on the momentum the industry has gained in the past few months, and build on that aggressively, both internally and through our partnership network," said Atlas. "I look forward to helping grow Scanbuy's technology leadership with innovative mobile and enterprise applications that will evolve the current state of mobile barcodes, and beyond."

Scanbuy is headquartered in New York with local offices in seven countries including the UK, Mexico, Chile, France, Spain, Denmark and China. To learn more about Scanbuy, visit www.scanbuy.com. To get the free ScanLife application, go to www.getscanlife.com from your mobile browser, and you can manage your own codes from www.scanlife.com.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, the United Kingdom, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures and Masthead Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

Kyle Loomis or Valerie Christopherson for Scanbuy
Global Results Comms (GRC)
+1 949 608 0276 (ph)
[email protected]

SOURCE Scanbuy