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OfficeMax to Offer The All-New NOOK(TM) and NOOK Color(TM) Reader’s Tablet(TM) in Stores and Online Starting July 30

July 27, 2011

NAPERVILLE, Ill., July 27, 2011 /PRNewswire/ — OfficeMax® Incorporated (NYSE: OMX), a leader in office supplies and services, and Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that OfficeMax will be adding The All-New NOOK, The Simple Touch Reader and NOOK Color Reader’s Tablet to its growing selection of innovative technology products. The award-winning, critically acclaimed NOOK devices and related accessories will be available at all OfficeMax retail stores nationwide and at OfficeMax.com beginning July 30.

“OfficeMax is very pleased to offer our customers access to Barnes & Noble’s NOOK brand of eReading products,” said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. “Innovative features that deliver a rich reading experience, as well as access to a vast selection of sought-after books, periodicals and more, have made NOOK a popular choice among avid readers of all ages.”

The perfect device for book lovers, The All-New NOOK is an easy-to use, ultra-light 6-inch eReader with a full-touchscreen, the longest battery life of any eReader with an incredible two months on a single charge and the most social reading experience ever – all for just $139. For customers who love to read everything in rich color, NOOK Color Reader’s Tablet features a stunning 7-inch color touchscreen ideal for reading a wide variety of content including books, immersive children’s picture books with the exclusive AliveTouch(TM) technology, an expansive collection of interactive magazines, and more. The best value tablet at just $249, NOOK Color also offers the most-requested tablet features, including high-quality NOOK Apps(TM), built-in email, and an enhanced Web experience. With all NOOK products, customers gain access to Barnes & Noble’s expansive NOOK Bookstore(TM) of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices.

“CNET and other leading industry reviewers have given The All-New NOOK and NOOK Color their top Editor’s Choice distinctions, and we’re excited to bring our line of award-winning eReading devices to OfficeMax customers in-store and online,” said Chris Peifer, Vice President, Digital Business Development at Barnes & Noble. “We invite OfficeMax customers to explore the full range of NOOK products to see which device is best for them. Whether planning for a late summer getaway or back-to-school season, a NOOK eReading device is the ideal companion for anyone who wants to access their favorite reads anywhere they go.”

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and individual consumers. OfficeMax customers are served by approximately 30,000 associates through direct sales, catalogs, e-commerce and approximately 1,000 stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit www.officemax.com.

All trademarks, service marks and trade names of OfficeMax Incorporated used herein are trademarks or registered trademarks of OfficeMax Incorporated. Any other product or company names mentioned herein are the trademarks of their respective owners.

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore(TM) (www.bn.com/ebooks). Through Barnes & Noble’s NOOK(TM) eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

The All-New NOOK(TM), The Simple Touch Reader(TM), NOOK(TM), NOOK Color(TM), Reader’s Tablet(TM), AliveTouch(TM), NOOK Apps(TM) and NOOK Bookstore(TM)( )are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).


    OfficeMax Media Contacts Barnes & Noble Media Contacts
    Bill Bonner              Mary Ellen Keating
    630 864 6066                                           212 633 3323

SOURCE OfficeMax Incorporated


Source: newswire



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