July 27, 2011

meemo LLC, Virtual Goods Marketing, Licensing & Distribution Company, Teams With Social Media Network bebo for Transformers Virtual Goods

NEW YORK, July 27, 2011 /PRNewswire/ -- meemo LLC, the Virtual Goods marketing, licensing and distribution company, has formalized a partnership with bebo, the social media network, to offer its 7 million active users a line of Virtual Goods from TRANSFORMERS: DARK OF THE MOON the latest hit movie from the worldwide entertainment franchise. The partnership is fresh off the heels of meemo's announcement last month at the Licensing Show of their Digital Goods license with Hasbro, bringing the TRANSFORMERS brand into global channels of digital distribution. The announcement was made jointly today by Steve Sterling and Jed Corenthal, co-founders of meemo LLC and Kevin Bachus of bebo.

Jed Corenthal and Steve Sterling, co-founders of meemo LLC comment, "We are excited to be embarking upon a robust merchandising and marketing relationship with bebo. meemo will deliver quality and value experiences to the loyal bebo users and help bebo build unique offerings to their existing and new users. Part of the meemo business strategy is to help entertainment brands and digital platforms generate revenue in new and meaningful ways through the exploitation of digital goods."

meemo, in conjunction with bebo, is creating a specially designed landing page which will be a part of a bebo month-long promotion, "Scavenger Hunt," where users can watch special TRANSFORMERS: DARK OF THE MOON content and purchase specially designed virtual goods and gifts based on the TRANSFORMERS brand and its well known characters, including Optimus Prime and Bumblebee. "bebo was built to foster creative expression and customizable experiences on the social web, and meemo's fresh approach to the TRANSFORMERS campaign exemplifies that perspective," said chief product officer, Kevin Bachus.

meemo has developed a fully integrated, global marketing campaign around the TRANSFORMERS-branded virtual goods. Examples of potential virtual goods include TRANSFORMERS masks and medallions to send to friends, and TRANSFORMERS t-shirts and accessories to dress avatars.

As meemo does with all of its licensor-partners, a strategic, customized multi-platform marketing strategy is implemented across multiple channels of distribution designed to drive traffic and revenue, as well as enhance the user experience through promotional offerings.

About meemo LLC

meemo LLC is a licensing, marketing and distribution company focused on the development, acquisition, distribution and marketing of Entertainment and Celebrity-branded Virtual Goods product lines. meemo operates on a strategic level to aggregate a well-defined segment of the Entertainment-Branded Virtual Goods business by acquiring intellectual property licenses from companies in categories such as music, film, television, sports, animated brands and fashion and exploiting those licenses with digital goods to generate new revenue and promotion opportunities for global entertainment brands. For more information go to www.meeemo.me.

About bebo

bebo is a popular social networking site which connects you to everyone and everything you care about. It is your life online - a social experience that helps you discover what's going on with your world and helps the world discover what's going on with you. bebo combines community, self-expression and entertainment, enabling you to consume, create, discover, curate and share digital content in entirely new ways. Bebo has sites all across the globe - US, UK, Ireland, Australia, New Zealand, Canada, Poland, France, Germany, Italy, Spain, India and the Netherlands. For more information, please contact Jason Damata at [email protected] or 917-279-8706.