July 27, 2011

NFL Lockout Lifted And The Fuse Has Been Lit

AVENTURA, Fla., July 27, 2011 /PRNewswire/ -- Double Eagle Holdings, Ltd. (OTCQB: DEGH), the parent company of Fuse Science, Inc. (www.fusescience.com) announced today that it has entered into endorsement partnerships with:

  • Super Bowl Champion Mike Neal of the Green Bay Packers,
  • Pittsburgh Steelers playoff sensation Antonio Brown, and
  • NFL First Round Draft picks:
    • Tyron Smith, by the Dallas Cowboys,
    • Derek Sherrod, by the Green Bay Packers, and
    • Jimmy Smith by the Baltimore Ravens.

(Logo: http://photos.prnewswire.com/prnh/20110615/CL20255LOGO )

These agreements represent five major athletic partnerships in a series of endorsement deals which the Company expects to announce in the coming days and weeks. Fuse Science is the developer of new, proprietary technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals.

"Success comes from hard work and dedication by a team of individuals who want to achieve something greater by working together," said Brian Tuffin, President and Chief Operating Officer. "The combination of exceptional talent dedicated to being their best and superior nutrition technology that naturally works faster, longer and stronger is what it means to be Powered by Fuse!"

When NFL Playoff Sensation, Antonio Brown was asked about his decision to join the Fuse team he stated, "Fuse Science offers me the opportunity to achieve better results naturally during work outs and on the playing field. With Fuse I can load electrolytes, help pain and muscle fatigue, and get the natural energy boosts I need in seconds that last... compared to conventional methods which can take half an hour or longer to begin to work."

"Considering how long we have been waiting for a company to come out with solutions to allow athletes to load up before and during a game without having to wait 30 minutes for results, it's no shock that Fuse will change the way guys in the league consume energy and electrolytes," said Derek Sherrod, 1st Round Pick for the Super Bowl champion Green Bay Packers. "For me it's simple, easier and faster results, easy decision."

"Just like I know my skills to dominate at the cornerback position are legit, I know that Fuse allows me to take it to another level without putting ingredients into my body I don't need and I get results in seconds, versus minutes or hours," said Jimmy Smith, 1st Round Pick for the Baltimore Ravens.

Part of a skillfully developed strategy, the announcement of the signing of these five athletes is only the beginning of the "Powered by Fuse" movement. Negotiations are underway with star athletes in the National Basketball Association, The PGA Tour, Professional Tennis, Olympic Sports, and other professional sports organizations. We anticipate announcing these and other partnerships in the days ahead.

"We believe our proprietary technology has significant applications well beyond the sports nutrition and energy categories and our entire executive team is focused with this end in mind," added Tuffin. "This first step is part of a calculated strategy to introduce to the world the capabilities we possess, and this team of athletes will do a great job showcasing what it means to be Powered by Fuse!"

"My rehab and workout regime is intense and the Fuse EnerJel product is helping to keep me on track like no other... Every second counts when you're working to be the best!" said Mike Neil, Super Bowl Champion.

About Double Eagle Holdings
Double Eagle Holdings (OTCQB: DEGH.pk) is an innovative consumer products holding company and the parent company of Fuse Science, Inc. Based in Aventura, Florida, Fuse Science is the developer of patent-pending conveyance technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals, delivering their benefits faster and more effectively than ever before. Information about Fuse Science is available online at www.fusescience.com or by calling 305-503-FUSE (3873).

Safe Harbor Statement: Certain statements and information included in this release may constitute "forward-looking statements" as defined in the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied in such statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the company's SEC filings. The company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws.

SOURCE Double Eagle Holdings, Ltd.