Research Webinar: The Striking Similarities Between In-Person and Online Events Webinar
PLEASANTON, Calif. and CHICAGO, July 28, 2011 /PRNewswire/ –
WHAT: “Striking Similarities: The business motivations & social behaviors of in-person and virtual event attendees” Webinar
“The Business Motivations and Social Behaviors of In-Person and Online Events” report marked the first examination of in-person and virtual attendee behaviors and motivations. Instead of a “virtual versus face-to-face approach,” the landmark study sought to understand how digital technologies can be best used within the framework of a work environment. PCMA, UBM Studios and the Virtual Edge Institute are pleased to present their findings and best practices in an interactive webcast August 3, 2011.
WHY: Marketing, meeting and event professionals are seeking more insight into the best practices for attracting audiences to and engaging them within virtual environments. By attending this webinar, marketers and event professionals will answer key questions regarding the business motivations and social behaviors behind in-person and online events – why do people attend these events, what business goals are being achieved, and how are they engaging within these environments. In turn, they will understand how to effectively wrap a digital strategy around physical events and meetings to increase the overall value of their marketing and events strategies.
WHEN: August 3, 2011, 1:00 – 2:00 pm CDT
- Michael Doyle, founder and Executive Director, Virtual Edge Institute
- Kathleen Connolly, VP Sales & Development, West for UBM Studios
SOURCE UBM Studios; Virtual Edge Institute; PCMA