SC Johnson Selects Two Global Agencies for Integrated Marketing Support
RACINE, Wis., July 29, 2011 /PRNewswire/ — SC Johnson has selected BBDO and Ogilvy & Mather as its new global advertising agencies. The agencies were chosen after a rigorous review of the company’s global marketing needs across traditional advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying.
“We are excited to work with BBDO and Ogilvy & Mather,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We employed a very rigorous process with very specific criteria and both agencies fit best with our specific future needs and opportunities. It was a very difficult decision and we truly value the many contributions the Draftfcb team has made to the success of our business over a long-standing partnership.”
BBDO will support Pest Control and Home Storage and Ogilvy & Mather will support Home Fragrance and Home Cleaning. BBDO and Ogilvy & Mather will service the SC Johnson business from their Chicago offices.
About SC Johnson
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, and pest control. It markets such well-known brands as GLADEÃ‚®, OFF!Ã‚®, PLEDGEÃ‚®, RAIDÃ‚®, SCRUBBING BUBBLESÃ‚®, SHOUTÃ‚®, WINDEXÃ‚® and ZIPLOCÃ‚® in the U.S. and beyond, with brands marketed outside the U.S. including AUTANÃ‚®, BAYGONÃ‚®, BRISEÃ‚®, KABIKILLERÃ‚®, KLEARÃ‚®, and MR. MUSCLEÃ‚®. The 125-year-old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
SOURCE SC Johnson