July 29, 2011
CORDURAÂ® Fabric Featured in Back-to-School Eastern Mountain SportsÂ® Daypacks
WICHITA, Kan., July 29, 2011 /PRNewswire/ -- Ten daypacks featuring CORDURAÃ® fabric take center stage in the Eastern Mountain SportsÃ® Back-to-School Facebook promotion - July 29 - Aug. 10. The Eastern Mountain Sports daypack giveaway* allows anyone to vote for his or her favorite daypack on Eastern Mountain Sports' Facebook page. At the completion of the contest, 10 Back-to-School Eastern Mountain Sports brand daypacks built with CORDURAÃ® fabric will be given away.
The daypack giveaway is a prelude to Eastern Mountain Sports' Back-to-School in-store promotion - Aug. 10-23.The durable daypacks constructed with CORDURAÃ® Lite fabric and CORDURAÃ® HP fabric are specifically designed to meet the versatile needs of students and are equipped to handle a wide array of demanding outdoor activities.
"We chose CORDURAÃ® fabric for all our daypacks so they'll stand up to everything from the classroom to the backcountry," said Wes Green, product manager of camping at Eastern Mountain Sports. "We stand behind our packs because we believe CORDURAÃ® fabric is the most durable on the market, and we hope this contest gets our customers as fired up about our complete daypack line as we are."
Eastern Mountain Sports created high-capacity daypacks offering the exceptional versatility and durability that distinguishes CORDURAÃ® fabric. With the inclusion of CORDURAÃ® fabrics in the body, these packs deliver the added resistance and durability needed to survive all day, everyday wear and tear. The rugged shells and exceptionally organized interiors make these packs the ideal choice for outdoor adventures and daily use.
"The CORDURAÃ® brand team constantly strives to meet the needs of durable people; above all we want our products to be as functional and versatile as the people who use them," said Cindy McNaull, global CORDURAÃ® brand and marketing director. "In this case, outdoor enthusiasts and students alike."
* The contest about the Eastern Mountain SportsÃ® daypacks and Eastern Mountain Sports' use of CORDURAÃ® brand fabric are those of Eastern Mountain Sports and not INVISTA. Neither INVISTA nor its affiliates endorse any particular product listed in this contest or are liable for your use of such products, your participation in the contest or your use of Eastern Mountain Sports' website. INVISTA disclaims any representations or warranties, express or implied, about such products. INVISTA is not a sponsor of the contest.
SOURCE CORDURA Brand