July 29, 2011

CORDURA® Fabric Featured in Back-to-School Eastern Mountain Sports® Daypacks

WICHITA, Kan., July 29, 2011 /PRNewswire/ -- Ten daypacks featuring CORDURA® fabric take center stage in the Eastern Mountain Sports® Back-to-School Facebook promotion - July 29 - Aug. 10. The Eastern Mountain Sports daypack giveaway* allows anyone to vote for his or her favorite daypack on Eastern Mountain Sports' Facebook page. At the completion of the contest, 10 Back-to-School Eastern Mountain Sports brand daypacks built with CORDURA® fabric will be given away.

The daypack giveaway is a prelude to Eastern Mountain Sports' Back-to-School in-store promotion - Aug. 10-23.

The durable daypacks constructed with CORDURA® Lite fabric and CORDURA® HP fabric are specifically designed to meet the versatile needs of students and are equipped to handle a wide array of demanding outdoor activities.

"We chose CORDURA® fabric for all our daypacks so they'll stand up to everything from the classroom to the backcountry," said Wes Green, product manager of camping at Eastern Mountain Sports. "We stand behind our packs because we believe CORDURA® fabric is the most durable on the market, and we hope this contest gets our customers as fired up about our complete daypack line as we are."

Eastern Mountain Sports created high-capacity daypacks offering the exceptional versatility and durability that distinguishes CORDURA® fabric. With the inclusion of CORDURA® fabrics in the body, these packs deliver the added resistance and durability needed to survive all day, everyday wear and tear. The rugged shells and exceptionally organized interiors make these packs the ideal choice for outdoor adventures and daily use.

"The CORDURA® brand team constantly strives to meet the needs of durable people; above all we want our products to be as functional and versatile as the people who use them," said Cindy McNaull, global CORDURA® brand and marketing director. "In this case, outdoor enthusiasts and students alike."

To learn more about the Eastern Mountain Sports' Back-to-School promotional event, as well as CORDURA® fabric technology, please visit www.ems.com or www.CORDURA.com.

* The contest about the Eastern Mountain Sports® daypacks and Eastern Mountain Sports' use of CORDURA® brand fabric are those of Eastern Mountain Sports and not INVISTA. Neither INVISTA nor its affiliates endorse any particular product listed in this contest or are liable for your use of such products, your participation in the contest or your use of Eastern Mountain Sports' website. INVISTA disclaims any representations or warranties, express or implied, about such products. INVISTA is not a sponsor of the contest.