August 3, 2011
MWW Group Names Former Speechwriter to President Bill Clinton and Governor Andrew Cuomo, Traci E. Carpenter, as Director of Speechwriting and Content
NEW YORK, Aug. 3, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Traci E. Carpenter has joined the agency as Director of Speechwriting and Content. Carpenter brings extensive experience in speechwriting, strategic messaging and content development to the firm, previously serving as a senior speechwriter for President Bill Clinton and Governor Andrew Cuomo.
In this new position, Carpenter will support MWW Group's executive communications across all offices and practice groups. Carpenter will oversee the development of speeches, op-eds, blogs, and other content for MWW Group's corporate and consumer clients, both online and through traditional media channels.
"Every successful marketing campaign or communications strategy hinges on the power of language to effectively connect big ideas with diverse audiences," said Kempner. "Traci's unique combination of political speechwriting and nonprofit marketing experience has enabled her to adapt to different voices and styles, meet impossible deadlines, and drive the conversation from tweet to speech. We are pleased to welcome Traci to our team, and look forward to sharing her talents with our clients."
Carpenter comes to MWW most recently from the office of New York Governor Andrew M. Cuomo. Previously, Carpenter served as senior speechwriter for the Office of President Bill Clinton and the William J. Clinton Foundation, where she directed former President Bill Clinton's speechwriting process, composing hundreds of talking points, remarks, statements, blog posts and other correspondence. She also provided strategic messaging and content development to advance the mission of the Foundation's various initiatives, including the Clinton Global Initiative.
Carpenter began her political career at the office of then-Michigan Governor Jennifer M. Granholm, and later served as a chief writer on Granholm's 2006 re-election campaign. She has also been published as a freelance reporter at Newsweek, writing columns focused on youth and political issues surrounding the 2004 presidential election.
Carpenter holds a bachelor's degree with honors in journalism at Michigan State University.
About MWW Group
MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."
SOURCE MWW Group