Beyond the Rack and Flare Magazine Combine Forces to Showcase Fall’s Hottest Fashion and Lifestyle Items
MONTREAL, Aug. 3, 2011 /PRNewswire/ — North America’s premier online shopping club, Beyond the Rack, announced today that it is partnering with leading Canadian fashion and lifestyle magazine, Flare, to help launch its line-up of fall events.
Starting today, and until the middle of September, Flare’s Editor-in-Chief, Lisa Tant, will feature ten of her favorite Beyond the Rack items each week in a new gallery located under the Fashion section of FLARE.com (http://www.flare.com/btr). Flare’s editor will choose a selection of the hottest fall fashions, accessories, beauty, and home decor items offered on Beyond the Rack. Beyond the Rack will highlight these items on its Website with a custom “Flare Editor’s Pick” logo. The hot picks will also be cross-promoted by FLARE.com and Beyond the Rack through email newsletters and social media sites such as Facebook and Twitter.
Flare’s Editor-in-Chief, Lisa Tant, says “Flare readers love fashion, and an amazing deal, so introducing them to Beyond the Rack’s huge selection of discounted merchandise will give them access to great brands at the best prices.”
“Partnering with a leading fashion magazine such as Flare, will allow our members to uncover the best fashion trends available on Beyond the Rack with help from one of the top fashion experts in Canada,” says Beyond the Rack CEO, Yona Shtern.”
About Beyond the Rack
Beyond the Rack, North America’s premier online shopping club, offers its members the most sought-after designer brand apparel, accessories, beauty products, home decor, and leisure travel packages at up to 70% off retail. Ranked by Internet Retailer as North America’s fastest-growing e-tailer in 2010, Beyond the Rack sells its products in the context of two-day, first-come, first-served, limited-quantity events. Members can expect up to 15 new events each day, starting at 11AM ET. The privately held company has offices in Montreal and New York, with a staff of 230 full-time employees. Beyond the Rack proudly serves more than 4 million members across North America.
For more than 30 years, FLARE has been Canada’s fashion authority. Every month, more than 1.4 million style-minded readers turn to FLARE for fashion and beauty inspiration. FLARE and FLARE.com take readers behind-the-scenes to the most important global fashion events and introduce them to the world’s most sought-after cultural icons. FLARE’s investment in breath-stealing artistry sets the standard in Canadian fashion insight. www.FLARE.com
CONTACT: Lori Krebs, +1-514-359-3580
SOURCE Beyond the Rack