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MAMMUT Starts Biggest Summit Project Ever

August 4, 2011

JUNGFRAUJOCH, Switzerland, August 4, 2011 /PRNewswire/ –

The idea sounds simple: 150 years of MAMMUT equals 150 peaks. For the
Swiss mountain sports specialist this is the biggest summit project of all
time. The starting signal for this ambitious project was given at the peak
of the Jungfrau on Wednesday, 3 August, the 200th anniversary of the first
ascent. Numerous prominent figures responded to the call of this traditional
brand.

With the ascent of the Jungfrau (4,158 m) they teamed up with top
international mountaineers to sound the bell for the biggest summit project
ever staged – so paying tribute to the anniversary of one of Switzerland’s
finest and best-known mountains over 4,000 m: It was on 3 August 1811 that
the peak of the Jungfrau was scaled for the very first time. Numerous VIPs
from the worlds of politics, business and sport climbed to the summit,
including:

        - Top international mountaineers from the MAMMUT ProTeam Dani
          Arnold, Stephan Siegrist and Denis Burdet
        - Maria-Gabrielle Ineichen-Fleisch, Director of State Secretariat
          for Economic Affairs (SECO)
        - Heinz Karrer, CEO Axpo Holding AG
        - Urs Kessler, CEO Jungfraubahnen
        - Ernst Kohler, CEO Rega
        - Andreas Meyer, CEO SBB (Swiss Federal Railways)
        - Axel Teichmann, German cross-country skier and two-time world
          champion

The parties set out from the MAMMUT Anniversary Base Camp on the
Jungfraujoch (3,471 m), where 150 red tents made up the base camp for the
Jubilee Expedition.

Everyone was caught up by the enthusiasm for mountaineering and the
party spirit including the VIP summiteers. “Standing on the summit of the
Jungfrau this morning – 200 years to the day of the first ascent – and
simultaneously giving the starting signal for MAMMUT’s fantastic project was
a simply mind-blowing experience,” was how Heinz Karrer, CEO of Axpo Holding
AG, summarised the event. Rolf G. Schmid, CEO of MAMMUT Sports Group and
climbing partner of top mountaineer Dani Arnold, was also in the mood for
celebrating when he came down from the summit of the Jungfrau: “I managed to
have the speed climbing record holder of the Eiger North Face gasping for
breath … – so getting our 150 Peaks Project off to a great start.

Spectacular photos and other suggestions for interesting topics can be
found at http://www.photopress.ch/image/mammut.

For further information and interview requests

See http://www.mammut.ch, http://www.outkomm.com or contact us on Tel.
+49-(0)160-3669883 or by mail: moritz.becher@outkomm.com.

SOURCE MAMMUT Sports Group AG


Source: newswire



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