August 4, 2011

Cutting-Edge Trends and the Next Big Developments in the Food Industry Are Revealed in Antennae, From NewEdge and NineSigma

CLEVELAND, Aug. 4, 2011 /PRNewswire/ -- From edible packaging to high-functioning nutraceuticals, the newest breaking trends for the Food Industry are revealed and explored in Antennae, a publication from New Edge and NineSigma. These trends were ignited by the highly-collaborative process of Open Innovation.

NineSigma, the global leader in innovation services, partners with innovation strategy and design firm, NewEdge, to publish Antennae. The monthly report provides in-depth analysis of early trends on the cusp of transformational growth in global industries.

The global food market is a case-in-point, constantly evolving with imaginative product developments and new brands hitting retailers' shelves. These innovations result in a greater variety of foods reaching consumers' shopping baskets while the cost of food globally continues to rise.

Among the key trends highlighted in the August issue of Antennae are functional foods, edible coatings and packaging. The concept of functional foods continues to evolve as consumers increasingly demand ingredients that provide health benefits beyond basic nutrition. Yet the challenge for manufacturers is how to incorporate these ingredients into food matrices. This issue of Antennae explores the development of micro and nano encapsulation technologies which will likely drive radical change in the functional ingredients landscape.

Edible coatings and packaging are another trend showcased in the latest Antennae. These can extend a product's shelf life, maintain the nutritional and sensory properties, and serve as a sustainable packaging option. The report looks at where the technology stands and its application in the product development process both upstream and downstream.

To access the latest Antennae, view archives, and share the latest innovation news, join Antennae online here: Antennae uncovers seed trends in consumer behavior, technology, business and design. The Antennae team is made up of specialists on market insight, innovation strategy, design, branding, technology and open innovation from NewEdge and NineSigma - leaders in innovation.

How Are You Navigating the Seed Trends that Will Define Your Market?

Antennae provides a consulting service to map the specific trends impacting a company's business, examining both the incremental changes as well as the seismic shifts. The combination of consumer and market insights and analysis of emerging technology trends provides a clear understanding of how one's market is changing, where it is headed and the opportunities that will arise as a result. For more information on developing a custom trends report, please visit

About NineSigma

NineSigma engages organizations with external innovation resources and enables them to share knowledge to accelerate the innovation cycle, whether they are in the private, public, or social sectors. Their proprietary and collaborative process has produced billions of dollars in tangible value. Companies such as Kraft, Philips, L'Oreal, Unilever, Denso and Suntory utilize NineSigma's Open Innovation services to solve immediate challenges, fill product pipelines, integrate new knowledge into their organizations, close development gaps, and improve financial performance. NineSigma has the largest open global network of solution providers and an extensive database of existing solutions that spans all industries and technical disciplines. Our team integrates professionals from a variety of fields, including business leaders, innovation consultants and Ph.D.-level scientists. Learn more at or join our LinkedIn group at

About NewEdge

NewEdge delivers growth through end-to-end innovation. We work with Global 1000 companies from the front end of innovation to growing share and brands in the marketplace. By blending an award-winning design studio with the disciplines of a business strategy and research consultancy, we have created visual, engaging and inspiring processes that generate meaningful product and service outcomes. We offer visual, collaborative approaches that reveal the vast opportunities available and rapidly build organisational alignment around where to play and how to win to grow business. Please visit us at or one of our Innovation Breweries in Seattle, Richland, London, Chicago, and Pittsburgh.

Media Contact: Dawn Ringel, Warner Communications - [email protected], (781) 449-8456

Antennae Contact: Simon Maddrell, NewEdge, [email protected], Europe +44 208 439 8419, USA (509) 460-4851

SOURCE NineSigma