Bonneville’s KSL-TV in Salt Lake City, Utah Signs Long Term Contract With Rentrak
PORTLAND, Ore., Aug. 5, 2011 /PRNewswire/ — Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year StationView Essentials contract with NBC-affiliate, KSL-TV in Salt Lake City, Utah.
“We are excited to be partnering with KSL, the 84th television station to sign with Rentrak and the first station in the Salt Lake City market to rely on Rentrak’s TV database measurement system to provide more comprehensive and granular measurement of television audience behaviors,” said Steven Walsh, Rentrak’s Senior Vice President of Local Television Sales.
“For years television stations have wanted greater accuracy and stability in their ratings. Rentrak’s massive database measurement meets this need,” said Jeff Simpson, CEO/President of Bonneville. “In addition, Rentrak’s ability to blend its audience data with consumer purchase databases allows KSL to sell not only the size of our audiences, but also how they actually deliver real purchasers of products across a number of key industry categories.”
Available in all 210 television markets, Rentrak’s StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from over 18 million televisions nationwide. Providing uniform measurement 365 days a year across every zip code in the United States, StationView Essential combines database integration of viewing habits with product consumption information in order to generate relevant “purchaser ratings” for its clients.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation