August 9, 2011
IMUSA Celebrates Hispanic Heritage Month with New Cookbook
MIAMI, Aug. 9, 2011 /PRNewswire/ -- Manny Gaunaurd, president of IMUSA, a leading cookware brand with deep roots in Latin America and the United States, celebrates Hispanic Heritage Month (Sept. 15 - Oct. 15) with the debut of a new cookbook, "Latin Flavors in America." Both mark great opportunities to experience the Latin influences weaving their way through home kitchens, restaurants and supermarkets.
"The number of Latin-Americans in the U.S. now tops 50 million, with buying power estimated at $1 trillion. The proverbial melting pot is bubbling over with arroz con pollo," says Gaunaurd. "The IMUSA chefs who created these recipes specialize in cross-cultural cooking, a hybrid of familiar ingredients melded with the bold flavors of Latin cuisine."
Latin mainstays such as avocados, mangos, varieties of chilies and peppers, and cilantro are now widely available at the supermarket. Salsa and hot sauce sales already surpass ketchup, tacos are as popular as hot dogs and hamburgers, and chips and salsa are more popular than potato chips for snacking, according to IMUSA.
Available this fall, with 64 easy-to-follow recipes created by some of the best Latin chefs in America, "Latin Flavors in America" will take home cooks on a journey beyond typical tortilla-based specialties like enchiladas, tacos, and tamales.
Featured chefs are food TV star and cookbook author George Duran, a native of Venezuela and author of "Take This Dish and Twist It." Elsie Ramos, a finalist on Gordon Ramsey's "Hell's Kitchen," and author of "Elsie's Turkey Tacos and Arroz con Pollo"; and Ana Quincoces, who is of Cuban descent and has authored two successful cookbooks: "Cuban Chicks Can Cook," and "Sabor! A Passion for Cuban Cuisine."
A perfect example of IMUSA's cross-cultural cooking is from Chef George Duran. His Mac 'N Cheese De Maiz Dulce Y Tomate, offers a Latin accent on a very American favorite. Duran's delicious version is at http://www.imusausa.com/recipe. For more cross-cultural recipes and a comprehensive website of Latin-inspired housewares, please visit: http://www.imusausa.com.
Gaunaurd suggests these essential cooking items to start stocking a Latin-style cocina (kitchen):
Caldero: The Latin every-pot ideal for cooking rice, meats and sauces. Cast aluminum, 6.9qt, clear lid with oven-safe knob. Resists stains and easily cleans. $49.99, Macys.com
Lemon and Lime Squeezers: All the juice without the seeds. $4.49 - $5.49, Macy's, Target.
Molcajete: Authentic Latin mortar and pestle made of volcanic stone, makes perfect moles and guacamoles. $39.99, Macy's.
Tortilla Warmer: Warm tortillas taste better! $9.99, Amazon.com.
Pressure Cooker: Save cooking time. IMUSA Pressure Cookers are top-rated by Good Housekeeping magazine: $32.99 - $49.99, Bed, Bath & Beyond, Wal-Mart, Target.
IMUSA is a leading cookware brand with deep roots in Latin America and the United States that offers hundreds of globally inspired, affordable products in the gadget, cookware, appliances, cleaning, food storage, espresso, and specialty categories. Please visit http://www.imusausa.com.
Media Contact: Lauren Peck, PeckPR Marketing Communications, Inc., 312/589/1090, [email protected]