truTV Orders New Series Set in California DMV From Ashton Kutcher and Jason Goldberg’s Katalyst
NEW YORK, Aug. 12, 2011 /PRNewswire/ – truTV is putting the key in the ignition for California DMV: Field Offices (working title), the network’s first project with Ashton Kutcher and Jason Goldberg’s Katalyst, creator of the hit series Punk’d. The project takes viewers into the world of the California Department of Motor Vehicles. With unprecedented access to several offices and locations, California DMV: Field Offices will provide an eye-opening, behind-the-scenes look at hard-working personnel who deal with everything from issuing licenses and registering vehicles to maintaining accident records and investigating complaints.
“With California DMV: Field Offices, truTV is ready to jump behind the counter and see what really happens,” said Marc Juris, executive vice president and general manager of truTV. “This promises to be a fast-paced, fun series, and we’re excited to be working with Katalyst for the first time.”
“We’ve all spent time at the DMV, but few people know what it’s like to work for the DMV,” said Jason Goldberg, co-founder and CEO of Katalyst. “California DMV: Field Offices promise to be a glimpse at what DMV workers experience, from strange to hilarious.”
California DMV: Field Offices is executive-produced by Katalyst. Hedda Muskat also serves as executive producer. For truTV, Anthony Horn serves as executive in charge of production.
Katalyst, based in Los Angeles, is a new breed of studio developing innovative content for TV, film and the web. Katalyst is driving a radical shift in the way content is created and consumed. Founded in 2000 by partners Ashton Kutcher and Jason Goldberg, Katalyst film credits include The Butterfly Effect, Guess Who, Spread and Killers. Television property credits include the hit series Punk’d, Beauty and the Geek and True Beauty. Digital media properties include programming for major brands such as the Levi’s Curve ID campaign, Nikon’s The Chase, Intel IdeaJam and United Nations – Malaria No More. In 2010, Katalyst was named one of the year’s Top 50 Most Inspiring Innovators by Ad Age and one of Fast Company Magazine’s Top 10 Most Innovative Companies.
truTV is television’s destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can’t normally experience. truTV’s primetime fan favorites include the original series Hardcore Pawn, All Worked Up, Lizard Lick Towing, Conspiracy Theory with Jesse Ventura, Black Gold, Operation Repo and World’s Dumbest… The acquired series Wipeout joins the lineup in September. During the daytime, the channel features expert trial coverage under the name In Session.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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SOURCE truTV – New York