The Gab Group Retained to Launch Mega-Brand Philippe by Philippe Chow in Boca Raton
BOCA RATON, Fla., Aug. 15, 2011 /PRNewswire/ — Award-winning agency The Gab Group has been retained by luxury brand Philippe by Philippe Chow. The Gab Group will launch Philippe Boca Raton on Wednesday, August 24, 2011 and will follow the anticipated opening with a multi-level strategy designed to introduce the acclaimed haute Chinese dining concept, which has garnered success and celebrity fanfare in areas including New York City and Los Angeles.
“When Philippe by Philippe Chow launches in Boca Raton, it will mark the arrival of unparalleled ambiance, exclusivity, and Philippe’s addictive brand of luxury,” says Michelle Soudry, Founder of The Gab Group. “We’re thrilled to introduce Boca Raton to this critically acclaimed echelon of haute cuisine.”
Philippe by Philippe Chow, backed by celebrity partners Jerome “The Bus” Bettis, Chauncey Billups, Alonzo Mourning and Al Harrington, has an impressive celebrity following including Barack Obama, Bill Clinton, Lady Gaga, Paul McCartney, Rupert Murdoch, Jay Z, Beyonce, and additional noteworthy heads of state and sports, fashion, music, and media icons.
Infusing classic Chinese cuisine, Chef Philippe crafted a menu complete with signature dishes, including the favorite Chicken Satay, Crispy Beef, Peking Duck, and Green Prawns. Philippe has garnered such praise as Best in Chinese Food by Zagat 2010 and Best of the Best (2007) by New York Magazine‘s Adam Platt (for signature Peking Duck).
Chic design and signature color palette of black, white and red in the dining room and bar. For intimate settings, a private cellar and two private rooms offer an ideal setting for any fete. Plush banquettes and intimate booths will lend an air of opulence, as the glow from candles and skylights will set the tone for a luxe dining experience.
Philippe by Philippe Chow is located at 200 East Palmetto Park Road in Boca Raton, Florida, former location of III Forks. For dining reservations call 561-393-4666, visit www.opentable.com.
About The Gab Group
Founded in 2004 by PR Visionary Michelle Soudry, The Gab Group is an award-winning brand communications agency specializing in streamlined services for luxury local and national lifestyle accounts. The agency’s broad scope of services includes brand-focused PR, strategic marketing, hospitality consulting services, and exceptional special events. For more information, visit www.thegabgroup.com or www.facebook.com/thegabgroup.
SOURCE The Gab Group