August 16, 2011
Rihanna Returns to Her Barbados Homeland for Legendary Loud Concert Produced by the Barbados Tourism Authority and Roc Nation
NEW YORK, Aug. 16, 2011 /PRNewswire/ -- On Friday, August 5, 2011, Barbadian superstar Rihanna gave a heart-felt performance to 25,000 fans in her native country of Barbados. The Barbados Tourism Authority (BTA) and Roc Nation produced the concert held at the world-renowned Kensington Oval which featured pyrotechnics, elaborate costumes and cutting edge choreography.
Rihanna has signed a multi-year deal with the BTA to exclusively promote her hometown island of Barbados as a tourist destination. The full-length concert officially kicked off the three-year deal. As a cultural ambassador for the island of Barbados, Rihanna will exclusively promote the destination through advertising campaigns, promotional appearances and via her social media presence.
For more information on travel to Barbados, visit www.visitbarbados.org.
SOURCE Barbados Tourism Authority