August 16, 2011

Criss Angel and The Ito Partnership Make Magic Online With Lifestyle Sites

LAS VEGAS, Aug. 16, 2011 /PRNewswire/ -- The world of magic and celebrity came together around the pool at the Mirage last night to celebrate an online "revolution," as world-renowned magician Criss Angel launched, a new web experience celebrating all things magic that he created in partnership with The Ito Partnership.

"Criss is a dynamic and passionate performer, and he's created a brand synonymous with all things magic," said David Melancon, CEO of The Ito Partnership. "It was an exciting challenge to help him translate that passion into an equally dynamic web experience that brings the magic lifestyle to millions of people around the world, those already introduced to the world of magic and those who have never experienced it before." brings both content and commerce related to magic together on one site. The site contains five distinctive worlds: Magic Broadcast Network - 14 original shows each week; Magic Shop - the world's largest magic store with over 10,000 items; MINDFREAK Magic Academy - Go to magic school and be the future of magic; Hire Criss Angel Magicians - World class magicians at your next event anywhere in the world; and Believe Charity - Spreading magic, changing lives, Criss Angel's charitable giving arm.

"This site is going to revolutionize the way people experience all things magic," said Angel. "Ito captured my vision and passion, and have been instrumental in helping me bring that life online."

In addition to, Ito also worked with Angel to revamp his personal web presence at, which is launching at the same time and will serve as an online hub for his millions of worldwide fans. Both projects were led by Managing Consultant/VP Operations of Angel Productions Maria Erna.

About The Ito Partnership

The Ito Partnership is an independent brand development firm that works with clients to maximize their businesses by developing more effective products and marketing as well as stronger connections with customers. The company offers a full-slate of strategic and design services, including digital experience design. The firm has offices in New York and Toronto.

For more information, please visit:

For more information:
David Melancon

SOURCE The Ito Partnership