Couture Colour Honored In Good Housekeeping’s 2011 Anti-Aging Awards
NEW YORK, Aug. 17, 2011 /PRNewswire/ — After nearly a year of researching, testing and evaluating, Good Housekeeping has revealed the winners of the magazine’s Second-Annual Anti-Aging Awards, selecting Couture Colour LUXEBLEND(TM) Creme Hair as silver winner in the Permanent Hair Color category. The winners are featured in Good Housekeeping’s September issue, now available on newsstands nationwide, and at http://www.goodhousekeeping.com/anti-aging-awards.
SILVER WINNER, “Couture Colour was a close second overall, and a panelist favorite for thorough gray coverage; rich even color; fade resistance; and making hair shiny. “It stayed true to color and didn’t fade. I loved the way it made my hair feel. It was amazing!” said one tester. Its shine-enhancing secret: a one month supply of pequi oil treatment derived from the Amazonian pequi fruit, instead of the usual conditioner included in a permanent haircolor kit. And, indeed, Couture Colour did edge out Revlon in the lab’s shine-retention evaluation. Plus, testers were relieved that the dye didn’t have a noxious smell. “I love the scent; I never knew a haircolor existed that didn’t have a chemical scent,” reported a panelist. (Good Housekeeping, September issue, page 91)
The scientists in the Beauty Lab of the Good Housekeeping Research Institute evaluated hair products that promise gray coverage or make anti-aging or age-defying claims, in all price ranges, performing laboratory tests, gathering scientific data, and receiving feedback from testers’ real life experience. In all:
- 73 products were tested on 579 volunteers, ages 35+, as well as on 736 hair swatches.
- 1,055 questionnaires were tallied
- 2,716 lab measurements were taken
- 17 winning products were selected in seven categories ranging in price from $4 to $53
To determine the winners of the Anti-Aging Awards in hair-care, before-and-after evaluations were conducted using state-of-the-art equipment, including:
- the Instron, a mechanical measuring device fitted with a comb to record the amount of friction experienced when it moved through a wet or dry hair swatch.
- a swatch wash station that delivers water at a controlled temperature and flow rate
- a Samba HVASS device, which measures shine
- an Accelerated Weathering Tester, which assesses how likely hair color is to fade in the sun.
“Our readers look to us for recommendations on products that perform as promised and are worth the money – from smart phones to shampoo,” said Rosemary Ellis, editor-in-chief of Good Housekeeping. “Our Anti-Aging Awards are unique because, as with all of our product evaluations, they are backed by scientific testing – the winners have literally been proven to work.”
“As a new brand, we are honored to be included among the top hair care brands in Good Housekeeping’s study. Couture Colour’s mission is to bring a luxury experience to the at-home colourist. We hope this will encourage consumers to try Couture Colour and see the difference.” Shari Glazer, Founder of Couture Colour.”
For the complete results of Good Housekeeping’s Anti-Aging Awards, as well as anti-aging hair-care and color tips, visit http://www.goodhousekeeping.com/anti-aging-awards.
Couture Colour LUXEBLEND(TM) Creme Hair Colour is available on www.CoutureColour.com, $30.
About Good Housekeeping
Founded in 1885, Good Housekeeping (www.goodhousekeeping.com) magazine reaches 25 million readers each month. In addition to the print title, there is The Good Housekeeping Research Institute, the consumer product evaluation laboratory of Good Housekeeping magazine. Founded in 1900 and continuing today with the same mission, the Research Institute is dedicated to improving the lives of consumers and their families through education and product evaluation. Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the Good Housekeeping Seal, the hallmark that provides assurance to readers that the products advertised in the magazine are backed by a two-year limited warranty against being defective, with specified exceptions. Readers can also interact with the brand on the digital front, with Good Housekeeping mobile (m.goodhousekeeping.com). In addition to its U.S. flagship, Good Housekeeping publishes 15 editions around the world. Good Housekeeping is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com). Once it completes its acquisition of Lagardere SCA’s 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI).
SOURCE Couture Colour