August 17, 2011
U.S. Census Bureau Daily Feature for August 18
WASHINGTON, Aug. 18, 2011 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau:
THURSDAY, AUGUST 18: MAIL-ORDER CATALOGS
Profile America -- Thursday, August 18th. We're all used to thumbing through the catalogs that arrive in the mail almost daily for the latest bargains. However, this pastime may be older than you think. The first such catalog was sent out by Montgomery Wards on this date in 1872. That first catalog consisted of only one page, but the idea was so successful that by 1904, the Ward's catalog weighed in at four pounds. It sparked so many dreams in mostly rural America, it became known as the "Wish Book." Today, the mail-order business is still thriving, generating an increasing amount of sales on the Internet. There are more than 106,000 electronic shipping and mail-order houses in the U.S. and each year they sell more than $223 billion worth of goods. Profile America is in its 15th year as a public service of the U.S. Census Bureau.
Sources: Chase's Calendar of Events 2011, p. 418
2007 Economic Census, NAICS 4541
Profile America is produced by the Public Information Office of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on a monthly CD or on the Internet at http://www.census.gov (look for "Multimedia Gallery" by the "Newsroom" button).
SOURCE U.S. Census Bureau