August 18, 2011

Weldon Owen Releases The Total Outdoorsman Manual for the First Time Digitally on Apple’s iBookstore

SAN FRANCISCO, Aug. 18, 2011 /PRNewswire/ -- Weldon Owen today announced the digital release of The Total Outdoorsman Manual, the definitive, bestselling guide by the editors of Field &Stream magazine, on Apple's iBookstore ($12.99). The iBookstore is available via the free iBooks App for iPad, iPhone and iPod touch, or at

"The Total Outdoorsman Manual is great entertainment and an ideal reference guide for anyone heading into the wild," says Anthony Licata, editorial director of Field & Stream. "Outdoorsmen and -women have given the print version of the book their seal of approval by making it a bestseller already and now digital readers can enjoy the book equally."

Hunt better. Fish smarter. Survive anything. Camp anywhere. And now do it all on your iPad, iPhone or iPod touch. This guide's easy-to-follow, step-by-step instructions and spectacular photographs detail over 350 skills that will get you more fish and game, save you from danger, and otherwise make you the most competent guy in camp. Learn them all, and there will be nothing on the next camping trip or hunting expedition you can't handle.

Don't miss this treasure trove of suggestions for essential gear, expert tips and tricks on thriving in the outdoors, and informative field reports that further the theme of each chapter and read like stories - get up close and personal with the editor's thrilling personal adventures in Trout Madness, Death Trap, and Two Alaskas. Chapters include:

  • Camping - Tested and proven expert tips to help you stay warm, eat well, and build a fire in any situation in record time.
  • Hunting - Learn how to track a buck, make the toughest shots, master bowhunting and knife skills, and haul, butcher and cook wild game.
  • Fishing - Advice on the best techniques for flyfishing, baitcasting, and spinning, as well as surefire ways to get the most out of your motorboat, canoe, or kayak.
  • Survival - Whether you fall through thick ice, are swept away by a raging river, or have a stare down with an angry bear, mastering these skills can mean the difference between life and death.

In The Total Outdoorsman Manual iBook, let one expert's favorite camping, hunting or fishing moment become your own as you learn to cast a fly line in the wind or set up the perfect camp. Because the more you can do, the more fun you have. In the spirit of Field & Stream's monthly magazine, The Total Outdoorsman Manual iBook captures the great big outdoors, the wildlife and the wild places, the laughs and the drama, and the knowledge that often only comes from years in the field.

For more information, interviews, review copies and images, please contact Andrea Burnett 650.207.0917 or [email protected].

About Weldon Owen

Over the past 25 years, Weldon Owen has built a solid reputation as a leading creator of illustrated nonfiction books, while becoming accomplished at creating and publishing branded books for major national brands and retailers. It creates and publishes more than 60 trade titles each year. One specialty is its lauded cookbooks, which number more than 300 titles, with over 30 million copies sold. Most have been produced for Williams-Sonoma through an 18-year alliance. Other partners include Kellogg's, Danny Meyer's Union Square Hospitality Group and Bonnier's Saveur Magazine. Weldon Owen's visual reference unit has produced both children's titles and family/adult reference books and series. Partners for this include major retailers such as Pottery Barn, PB Kids, The Body Shop, 3M Post-it Notes, Hallmark, Gymboree.

About Field & Stream

Field & Stream®, The World's Leading Outdoor Magazine, is the country's largest enthusiast title and most recognized outdoor publication. Devoted to the complete outdoor experience and lifestyle, Field & Stream ( gives its readers the knowledge and inspiration to pursue the sports they love. It celebrates the outdoor experience with great stories, compelling photography and sound advice, while honoring the traditions hunters and fishermen have passed down for generations. Established in 1895, Field & Stream is published 11 times per year by the Bonnier Corporation.

The Bonnier Corporation ( is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

Contact: Andrea Burnett
[email protected]

SOURCE Weldon Owen